‘iOS In The Car’ Launching Next Week With Ferrari, Mercedes-Benz, and Volvo

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Apple will launch “iOS in the Car” with Ferrari, Mercedes-Benz, and Volvo as partners at the Geneva Motor Show next week, according to the Financial Times.

While Apple has said that it has more than a dozen automobile manufacturers on board, the company is reportedly choosing to launch with the three aforementioned brands only. Apple executive Eddy Cue is a member of Ferrari’s board of directors.

Originally unveiled alongside iOS 7 at WWDC last summer, iOS in the Car is Apple’s interface for dash displays in vehicles. The extension of iOS lets the user navigate using Maps, make phone calls, control music, and use Siri without needing to touch an iPhone in the car.

Apple has said that iOS in the Car is a “key focus” for the company in 2014. A redesigned interface for iOS in the Car was discovered in iOS 7 last month. Automobile makers like Honda have been preparing their newer cars for the software with large touchscreens.

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Alex HeathAlex Heath has been a staff writer at Cult of Mac for three years. He is also a co-host of the CultCast. He has been quoted by places like the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too. All DMs excepted.

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