Dutch Theme Park Becomes Europe’s First To Use iBeacons

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If there’s one place you can expect to see cutting edge technology at its finest it’s at a Dutch flower park, right?

Dutch-language site iPhoned is reporting that Fluwel’s Tulpenland — a theme park whose name translates as Tulip Land, dedicated to showcasing the country’s famous flowers — will be employing iBeacons to provide visitors with useful information. This will make Tulpenland Europe’s first theme park (although almost certainly not the last) to utilize the Apple technology.

Starting from March 29, when the park opens, visitors will be able to download a special app, which will then let their iOS devices receive relevant information on displays — providing context-specific information on each park section as visitors come within a certain proximity of iBeacons.

The theme park is hoping that using the technology will help to attract more visitors.

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About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution, published by Random House, and is currently writing a book about algorithms for Random House/Penguin to be published in 2014. He also covers the digital humanities for Fast Company. He'd like you a lot if you followed him on Twitter.

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