After selling a record-breaking number of iPhones during the recent launch weekend, Apple is now ready to pummel magazines with it’s trademark brand of clever yet simple ads extolling the iPhone’s virtues.
The first print ad for the iPhone 5s hit newsstands today in The New Yorker with a full-ad on the back page touting Touch ID. The ad features a huge closeup of the still-oh-so-hard-to-find Gold iPhone 5s, with the tagline “Your finger is the password at the bottom.
Here’s a closer look:
Source: MacRumors