With more and more consumers consumers cleaving themselves from the fetid macro-organism of biomassed holiday shopping flesh and doing all of their Christmas shopping online, online customers satisfaction polls are more important than ever. No surprise, though, at the latest polls, courtesy of ForeSee Results: Apple’s simple, pleasant and spartan store did well in consumer’s lists of the best online shopping experience of 2009.
Surveying more than 10,000 visitors to the top forty retail web sites, Apple ranked 82% in customer satisfaction, which is four percentage points higher than their 2008 ranking. Following in Apple’s wake was Newegg.com (8!5), TigerDirect.com (80%), Dell.com (78%), HP (79%) and Circuit City (73%).
That’s not to say that Apple totally destroyed the competition, though. Amazon.com, which is still about the best online shopping experience around, rubbed Apple’s nose in its mess with an astonishing 87% customer satisfaction rating. The reliably stalwart Netflx also did well at 86%, although not being a home television shopper myself, I’m a bit mystified by QVC.com’s impressive 83% rating.
[via ComputerWorld]
