Publisher’s Letter

By

striscia

Welcome to Cult of Mac Magazine: a weekly newsmagazine devoted to the world of Apple. Every Saturday, we’ll bring you the best of what the Cult of Mac blog does on the Web, in an iPad-friendly format.

But there’s a twist.

Cult of Mac Magazine is the first news magazine devoted to the world of Apple technology. It’s like a Sunday newspaper magazine, but focused on Macs, iPhones and iPads and the people behind the news.

We’ll be doing a lot of original, long-form journalism. The world of technology is changing at a breathtaking pace. We’re in the middle of one of the biggest technology shifts ever; from desktop to mobile. Apple, of course, is at the very heart of it.

To help you with this change, we’ll have special editions devoted to different topics, from iOS gaming to cooking with an iPad. These special editions will be a mix of reported features, product reviews, app roundups and killer how-tos.

We’ll have new weekly features, like our “Ask a Genius” column, in which a genuine Apple Genius answers your thorniest technical questions.

We think a weekly iPad magazine is a great way to package and organize the stuff we are publishing every day on the website.

With news about Apple breaking 24 hours a day, it’s easy to miss stories on the web and hard to find something once it’s cycled down the site’s front page.

There are several forces at work that make it a great time to be publishing a blog-like magazine. The iPad is a reading machine. We’re already seeing tens of millions of page views in apps like Flipboard and Zite that syndicate our content. The web is good for breaking news or brief product reviews. The iPad is better for deep dives that explore a subject in depth.

We’ll be publishing four issues a month for a $1.99 monthly subscription. We think it’s going to be great. We’d love for you to check it out.

Many thanks, Leander.

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