Drync App Can Recognize Wine Labels When You’re Blotto [Daily Freebie]

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Raise a glass, oenophiles — today there’s a new app that’ll let your fuzzy head easily remember that fantastic last glass of wine you had was actually from a bottle of “Emrich-Schönleber Monzinger Frühlingsplätzchen Riesling trocken.”

The app’s called Drync, and it works similarly to Google Goggles or CamFind in that it can “recognize” visual images in front of the iPhone’s camera; only in this case, Drync is specifically tuned to recognize wine labels instead of general objects.

The app can search a library of over 1.7 million wine labels to figure out which one you’re pointing your iPhone at (be it an actual wine label or picture of one). Once the wine is recognized, the app can display information on the wine and even allow you to buy it via instant checkout — though currently only 30,000 wines in its database can be purchased through the app.

No wine app would be complete without social features, and Drync has those too. You can share “wine activity” on Facebook and Twitter, and create your own ratings for wines, and share them; or keep your ratings private, if you’re, say, embarrassed about your secret fetish for Two-Buck Chuck.

Drync says they’ll bring “personalized and social recommendations” to the app in the near future.

  • GilbertRoss9

    Great find Eli! A great app for wine connoisseurs and an invaluable tool for amateurs learning about wine. Such apps are the first generation precursors of future ‘apps’ that will recognize real world objects around us and pull in/compare data with other real world objects. Possibly a taster of how the internet of things will feel like.

About the author

Eli MilchmanWhen he was eight, Eli Milchman came home from frolicking in the Veld one day and was given an Atari 400. Since then, his fascination with technology has made him an intrepid early adopter of whatever charming new contraption crosses his path — which explains why he's Cult of Mac's test editor-at-large. He calls San Francisco home, where he works as a journalist and photographer. Eli has contributed to the pages of Wired.com and BIKE Magazine, among others. Hang with him on Twitter.

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