Study: Only Half of touch Owners Upgrade Their OS

Study: Only Half of touch Owners Upgrade Their OS

A widening gulf appears to be growing separating iPod touch and iPhone owners’ willingness to run the latest Apple operating system software. Only 55 percent of iPod touch users have upgraded to OS 3.0 or higher, in stark contrast to around 95 percent of iPhone owners, a survey indicates.

At the heart of the disparity appears Apple’s decision to charge iPod touch users for upgrading, while OS 3.x is free for iPhone owners. Also, many features in OS 3.0 and higher are targeted toward the iPhone, rather than the non-cellular iPod touch.

“Push notifications? MMS? Tethering? Essentially useless on a device that relies on WiFi for a connection. iPod touch users are essentially asked to pay for copy/paste, in-app purchases, and the ability to buy a segment of the latest apps from the app store,” according to online ad network Chitiki. The Westborough, MA. company based its findings on a sampling of its network traffic.

Study: Only Half of touch Owners Upgrade Their OS

Unlike iPhone owners, which received free OS upgrades, iPod touch owners were charged $5 to $10, depending on when they purchased the device.

In September, Apple released iPod touch OS 3.1.1., an update of the iPhone Software 3.0 introduced in June. The 3.1.1. update also unveiled a lower price: $4.95. The same month, Apple released a 64GB iPod touch. (A 128GB iPod touch may be in the wings, as word of a new NAND module from Toshiba leaked earlier this month.)

For Apple, the iPod touch is growing in importance. Not only is the touch the one bright spot in declining iPod sales, but the device serves the dual purpose of being a gateway to the iPhone, as well as a gaming alternative to the Nintendo DS.

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About the author

Ed SutherlandEd Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.

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