Retina iPad Price Cuts Hint At Upcoming iPad 5 Release


Whenever third-party retailers start selling an Apple device at a discounted price, it’s usually a good indication that the next product iteration is on the near horizon. While this isn’t always the case, it’s a historic trend that points towards something new from Apple.

Based on recent price cuts from big retailers and the rumor mill, it looks like the iPad will be getting a refresh soon.

Fortune notes that, “On Wednesday, Wal-Mart, Best Buy and MacMall initiated clearance sales, reducing their 3rd-generation iPad and current iPad mini prices roughly 30% across the board.” Best Buy’s killer deal means that you can buy a 16GB 10-inch iPad with Retina display for less money than it costs to buy an entry-level iPad mini. That’s pretty sweet.

Why the sudden price drops? When retailers know—or think they know—about an impending product update, they usually start getting rid of their current inventory to make room for the new goods. How do you get rid of soon-to-be-outdated gear? Cut prices! This happened before the iPhone 5 last year, for example.

The rumor mill recently suggested an April iPad event. The fourth-gen Retina iPad just came out around the holidays, so an event this month means that Apple will have moved to a six-month release schedule. The iPad 5 is expected to be thinner, more powerful, and look a lot like the iPad mini.

  • victorfrossling

    Interesting, though it seems to be the 3rd gen and not 4th gen?

  • chrisjferri

    Indent believe these price cuts mean a thing. The third generations haven’t been sold in stores in 6 months and stores are cutting them down on such large amounts because any left over stock ends up costing more then it’s worth to sell. It’s a turn over strategy for old stock. The 4th generation are not being discounted. You kinda gotta look at this as Ford discounting the 2012 models and people think it means that the 2014s are coming, the 2013 would still be the newest though. Know what I mean?

  • chrisjferri

    I don’t believe is supposed to be the first line. Damn autocorrect haha.

  • technochick

    THIRD GEN, Alex. The current is the 4th gen.

    This means nothing more than try have overstock they need to ditch

About the author

Alex HeathAlex Heath is a journalist and co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.

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