Microsoft says that a filter and human buffer are stopping inappropriate tweets from being displayed in monitors in Saks Fifth Avenue windows in New York.
The Twitter stream which broadcasts on one of the world’s busiest shopping streets had been flooded with “Get a Mac!” messages, but Redmond spokespeople say they are not going live.
Microsoft sent seattlepi.com this statement (emphasis ours):
This holiday, Saks Fifth Avenue and Windows 7 are working together to bring the magic of the season to life. For the first time, the legendary Saks Fifth Avenue’s holiday windows are powered by Windows 7. As part of this campaign, there are three Microsoft Windows on 50th Ave that feature video monitors displaying a live feed of people’s holiday wishes for the season shared via Twitter and from kiosks in store.
The windows are the private property of Saks Fifth Avenue. As such, there are filters in place to make sure that in opening them up to Twitter feeds we had content that was appropriate for the general public to view and was within the holiday theme. This filter includes any attempt to spam the windows with negative commentary that is not in the spirit of the holidays. The windows have not been hijacked.
Here’s the thing: if you look at the #holidaywindows, if they filter out “Mac” messages as inappropriate, there’s almost nothing left.
So we need your help, CoM readers: if you’re in New York and happen by the Saks window display on 50th Ave, send us pics.