Apple’s iAd network hasn’t really caught on as fast as the Cupertino-based company would have liked, but that doesn’t mean iAds aren’t creating great results for the companies who have hopped on board. In a new video profile on its iAd Network portal, Apple shows how iAd has helped Land Rover raise awareness for its Range Rover Evoque automobile.
When Land Rover set out to introduce the all-new Range Rover Evoque the goal was to engage an all-new audience. The iAd Network identified the perfect target and worked with Mindshare and Y&R Group to bring the Land Rover experience to them in an innovative way. With 80 seconds spent on average with the ad, Ken Bracht, Communications Manager with Land Rover North America, noted that “There is a difference between someone sitting on their couch absorbing that 30-second television ad and someone actually engaged in their iPhone or their iPad. There’s definitely higher attentiveness with something like an iAd as opposed to a television ad.”
A downloadable PDF details the case study for those interested, and Apple uses Land Rover as an example of how iAd encourages audiences to engage with the advertisements in an unprecedented way. For instance, users spent an average of 80 seconds in Land Rover’s iAd on the iPhone.
Want to make your own iAd with Apple? It’ll cost you a minimum of $100,000. Considerably less than the original $1 million entry price, no?
Head on over to Apple’s website to watch the short video profile of iAd and Land Rover.