Highly Anticipated “Inside Apple” Book Now Available In The iBookstore

Highly Anticipated “Inside Apple” Book Now Available In The iBookstore

Fortune editor Adam Lashinsky’s highly anticpated Inside Apple book is now available for download in the iBookstore. The books is set to hit the shelves tomorrow, but iBooks users can get their hands on the juicy read right now.

INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.

If Apple is Silicon Valley’s answer to Willy Wonka’s Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the “DRI” (Apple’s practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).

Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.

While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

Details on the internal workings of Apple have been leaking out from Lashinsky’s book during the last few weeks. Every Apple enthusiast should definitely read Inside Apple — From Steve Jobs down to the janitor: How America’s most successful-and most secretive-big company really works. You can purchase in the Amazon Kindle format as well.

  • Phil

    Alright! Now every other blog post is going to be about a paragraph in this book!

  • Phil

    Oh by the way, I don’t mind!!! lol

  • DavidCool

    Well i actually got hooked up with an album that wont be released until
    october called ‘random spirit lover’ by Sunset Rubdown. absolutely
    fantastic stuff.

About the author

Alex HeathAlex Heath is a journalist and co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.

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