Apple Lost An iPhone 5 Prototype In A San Francisco Tequila Lounge In July

Apple Lost An iPhone 5 Prototype In A San Francisco Tequila Lounge In July

Oh man, not again. In July, Apple lost yet another iPhone prototype in a San Francisco bar… this time, a testing prototype of the iPhone 5.

In an event that mirrored closely the time last year when an Apple employee lost an early iPhone 4 prototype at a popular San Francisco bar, which was then sold to Gizmodo, the latest lost iPhone 5 was dropped at a tequila lounge called Cava 22 in San Francisco’s Mission District.

CNET reports:

A day or two after the phone was lost at San Francisco’s Cava 22, which describes itself as a “tequila lounge” that also serves lime-marinated shrimp ceviche, Apple representatives contacted San Francisco police, saying the device was priceless and the company was desperate to secure its safe return, the source said. Still unclear are details about the device, what version of the iOS operating system it was running, and what it looks like.

Apple electronically traced the phone to a two-floor, single-family home in San Francisco’s Bernal Heights neighborhood, according to the source.

When San Francisco police and Apple’s investigators visited the house, they spoke with a man in his twenties who acknowledged being at Cava 22 on the night the device went missing. But he denied knowing anything about the phone. The man gave police permission to search the house, and they found nothing, the source said.

It’s unknown if Apple ever got the iPhone back, but jeez. How does this happen twice in a row? Maybe Apple better send out an email to its boozier employees: if you’re going to go out drinking, leave your priceless iPhone test prototype at home.

  • xoomin

    BOYS ITS WHATS FOR DINNER!

  • supertino

    The prototype is already at Samsung’s HQs in Korea and there is a very rich 20 something in SF.

  • Shaunathan Sprocket

    permission to search the home sure, because it was IN HIS POCKET!

  • Brian Sell

    “Maybe Steve better send out an email to its boozier employees”

    You know its fresh when people still think hes CEO.

    As for the article, I’ve never left my phone at a bar, and I speculate on the basis of nothing at all that I drink more than someone who is allowed to have a new iPhone prototype. Yet 2 of them have done it? With a phone way more valuable and important than my Nexus S 4G? Maybe those Apple guys aren’t as smart as we though.

    Or its all on purpose…..

    EDIT: Format

  • John Branham

    he still hasn’t sold it to anyone, so i doubt it.

  • Cold_dead_fingers

    But but but but but but but but but but but but but but but but but but but but that’s not fair!

  • 011Bojan

    This seems as cheap marketing trick.

  • JimRPh62

    How useful is “Find My Phone” when even Apple can’t get their phone back using it? If I’d found the phone, I’d have returned it to Apple and requested a product discount or even a job as a reward. It’s better to be honest and hope to be rewarded in some fashion than to take advantage of the misfortunes of others.

  • twitter-28439603

    …for Cava 22.

    Cava 22 Presents:  The Greatest iPhone Prototype Ever Sold

    (Is it too obvious what movie I saw last night?)

  • BenGie

    Where are the pics????????

  • Bob

    Apple is a master at viral marketing.  That is all I am going to say.

  • RoseGarrett

    The iPhone 4 prototype was actually lost/found in this German beer garden in Redwood City: http://www.yelp.com/biz/gourme

  • Robert Pruitt

    I’d check with Jason Chen at Gizmodo.  It’s probable if there is one loose in the wild, that punk-ass bought it. 

  • CharliK

    I call BS. IF someone had a prototype out in the field for real world testing and lost it, there would be no checking a day or two later. They would have checked that night. and called the police that night

    not to mention the simple fact that the only thing better than hit whoring with an article about Apple is hit whoring with one that is negative about Apple

    Plus where are all the reports of features about the new phone. It’s been rather quiet compared to other years. Where are the articles about the sale when it was happening etc. 

  • CharliK

    nope, according to the full story the source claims the prototype sold for $200

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  • Julio Jua

    First of all, this is too similar to how it happened last time, so everyone can smell the BS. Second of all, if it was legitimate, these people probably have to take the phone out to test it out in “real-world-scenarios”, so probably every prototype gets taken out to bars.

  • Pungenteffulgent

    To the people who believe this to be some sort of Apple orchestrated marketing stunt…

    Really?

    A company which has built itself into the most valuable in the USA, with some of the best and brightest design and marketing minds in the industry working there, needs to use cheap tactics like this?

    Apple is going to move huge numbers of the iPhone 5 within hours of release, period. They’re at a point where the brand alone is marketing enough.

  • WorldsHotCake

     iPhone 5 Lost in Bar http://bit.ly/oEHsnh

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  • Holdout555

    What a joke.   As Georgie Bush would try to say:  Fool me once your fault, fool me twice my fault.”  Apple has done this before, please.

  • Sander Ramaekers

    The exact quote is: “Fool me once, shame on you. Fool me – you can’t get fooled again.” And Pungenteffulgent, this is obviously another Apple orchestrated marketing stunt. They live off viral marketing for their nigh useless yet well designed and overpriced customer goods, so “losing” a prototype of a cell phone is some damn good free advertising. Lord knows this will spark tons of forum discussions amongst the fanboys and skeptics alike. This page: QED. 

  • jsrls

    The EXACT quote is this:
    “Fool me once… shame on… shame on you… fool me, y’ can’t get fooled again.”
    http://www.youtube.com/watch?v

  • jsrls

    Also: 
    “Nigh useless”? “Well designed and overpriced?”

    Bing me on your Zunephone, pal. I’m the guy on the Samsung Galaxy!

About the author

John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.

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