Apple Ad Takes Aim at “Laptop Hunters”

This isn’t the first Apple ad out after Microsoft’s “Laptop Hunter” campaign, but this one responds directly to the ads where pseudo-everyday consumers shop around and pick PCs over Macs.

Here Megan stands between hip the Mac guy and a line of brown-suited PCs — like a dating game show? –   while she talks about her (computer) needs.

The PCs who don’t fit the bill file out but some are still lining up to win her affection until she says, “I just want something that works, without a lot of viruses or a ton of headaches.”

Leaving her alone with  Mac Man. Cute couple.

Is the promise of long-term stability with little drama enough to combat the price claim made by the Microsoft ads?

Via Silicon Valley Insider

Comment »