I imagine that in a lot of totally fundamental ways, pitching a university to let you teach a new course must be a lot like pitching a tech article to a mainstream magazine. It all starts with throwing random words at a sheet of brainstorming paper, then cynically deciding that while “iPhone: the future of music composition” is clearly ridiculous, it would look good as a headline [in the course catalog], so let’s see where it gets us anyway. Quickly inducing hyperventilation in order to simulate breathless excitement, you pick up the phone, call your editor [department head] and shout: “The iPhone is the future of music! No one else has done it before, so we’ll be at the forefront, reporting [teaching] about a fantastic new era meshing technology and art!”
Yes, go forth, my son. Fortune favors the bold! Do your job right and if you’re a tech journalist, you’ll make about $800. But if you’re a university professor, like Georg Essl of the University of Michigan? You may just have taken your first step towards tenure!