live_tv
Livestream Starting Soon
00
Hours
:
00
Minutes
:
00
Seconds
Up next in 10
This week: Siri’s growing up as a proper chatbot, Apple copies the raging success of the Humane Ai Pin, why your next Mac might cost even more, how you can make your Mac hot, and a truly bizarre prison-inspired user setup.
Produced by Extra Ordinary for Cult of Mac
Music composed by Will Davenport, arranged by D. Griffin Jones
Chapters:
0:00 - Intro
3:52 - Conversational chatbot Siri
14:49 - Apple's own Humane Ai Pin
27:25 - Apple prices go up
34:12 - Listener Question
37:42 - Mac Hot Corners
44:20 - Setup of the Week
Follow us!
Threads: https://www.threads.net/@cultofmac
Mastodon: https://mastodon.social/@cultofmac
Instagram: https://instagram.com/cultofmac/
X: https://x.com/cultofmac
Facebook: https://www.facebook.com/cultofmac
Show More Show Less View Video Transcript
0:00
Coming up, Siri's grown up as a proper chatbot. Apple copies the raging success of the humane AI pin. Why your next Mac
0:08
might cost even more. How you can make your Mac hot and a truly bizarre prison
0:14
inspired user setup. Welcome to the cult of Mac podcast. I'm
0:19
your host Leander Kaney. Joining me today we have D. Griffin Jones from Ohio. Hey, Griffin.
0:25
Good evening. This is a very special episode because this is episode number four, which as you know is two to the
0:31
power of two. Okay. I didn't know that. Well, there you go.
0:36
Did you know that, Lewis? Uh, I could have gotten that one. Yes, I did take math class a long time ago.
0:43
Oh, yeah. All I can remember math class is my math teacher, who was about 3 feet shorter than me, hitting me one day in
0:50
front of the whole class, slapping me across the face. What? Yeah. British. You deserve it.
0:56
Uh, probably. What the hell did you do? I don't remember actually. Um,
1:03
I have no idea. But he was Yeah, he was he was an awful little bully. He used to wear these high heels
1:10
to make him look taller, but he was still shorter than most of the kids. He had a terrible, you know, um, what do
1:16
you call it? Uh, Napoleon complex. Right. Exactly. Or toupe.
1:22
Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. So he would uh and he was awful. He was like a real little Hitler in the
1:27
classroom and math. So I've always had an aversion to math ever since and been terrible at it. Although I can do mental
1:34
edition quite quickly, but then one thing I can do, but I've got numbers and like I can't remember numbers at all.
1:40
Like no memory for numbers. I hate to admit this, but I cannot remember my mom's birthday even after almost 60
1:46
years. Can Can you remember her name? Yeah, I can remember that. Fine. I'm
1:52
fine with that. No, it's just numbers. Numbers just do not stick. Like a it's a kind of, you know, it's a it's a number
1:58
blindness, like color blindness, but numbers. I remember having a real real hard ass
2:03
math teacher in seventh grade, and I was never great at math. I could do the I could do the stuff if I just like
2:10
repetitively did it. I could do the homework, but I never understood like, you know, advanced math concepts. Never
2:16
was fluent in math. But the one thing I remember about this guy was he was such a hard ass.
2:22
I misspelled the word vertical like it was like a ver, you know, 100 degrees
2:28
vertical or you know something like that. I misspelled vertical and he he counted the number was right but he
2:33
counted it wrong because the the word was spelled incorrectly which is not my way. I mean usually I spell words
2:39
correctly but uh I could still see that burned on that paper circle and I was
2:45
just like because it made a mark. get left a mark. And I was just like, how can he how can
2:50
he mark me off in a math class for spelling vertical wrong?
2:56
And then you vowed that would be the last typo you ever made. And you became that was when you became an editor.
3:01
That's right. That was the beginning of your career. Yeah. Wow. Pivotal moments in seventh grade math class.
3:07
What about you, Griffin? I mean, you sound like you are good at math. Yeah. You know, I I I kind of regret not taking more levels in calcul of calculus
3:14
in college. Oh my god. I mean, I I all of the the classes that I hated the most when I was
3:19
in college are the ones that I like reme remember the most fondly. Like my graphics course, uh, I think I only
3:25
successfully completed like two assignments. The very first one and the very last one. Everything else in the
3:31
middle, I just turned in like completely broken code that either wouldn't compile or did nothing. But I'm like, that was
3:37
that that was fun. That was fun. Fun. Maybe I just, you know, rose tinted
3:42
glasses. But Sure. Sure. Sure. Sure. Yeah. All right. Well, anyway, that's enough of that. And
3:47
let's talk about something that's actually interesting, which is smarter Siri, which is coming any day now. But
3:54
Apple's already working on a smarter smarter Siri. And it's another bizarre rumor about the Sician task of making an
4:01
actually smart smart assistant. Louis is going to What's this latest rumor about
4:06
Siri? Uh, well, the latest is the series about to become a bonafide AI chatbot.
4:12
not just uh not just using Google to be better at what it already is not good at
4:19
uh but actually turning into like something to compete with chat GBT uh and you won't believe it but this report
4:25
comes from Mark German from uh what is it Bloomberg Bloomberg I believe yes he
4:31
says quote Apple is overhauling Siri this fall in iOS 27 and Mac OS 27 and
4:36
turning it into its first full-fledged chatbot looking to fend off OpenAI's chat GPT and seriously compete in the
4:43
generative AI space. So, big news. Uh supposedly codenamed Campos, which is an
4:49
odd name. Uh for years, Apple's head of AI
4:55
development saw little value in chat bots until he became the former head of development. Uh Mike Rockwell took over
5:01
the top spot. Big big shakeup. We've been talking about this for months. Uh apparently the new boss brought a new plan. And uh so when they release this,
5:10
this is not the like I said, not the AI enhanced series. It's supposedly going to launch this
5:16
spring sometime in like iOS 26.4 I believe is what we're thinking. Uh this
5:22
is coming later this year and then it's the new Chatty Siri. It's not going to be a separate chatbot app. It's uh
5:29
that's Apple's been testing something like that, but they apparently don't plan to actually release it. Instead,
5:34
it's just going to be there in your phone supposedly. The iPhone users will trigger the AI powered version of Siri the same way they currently do the old
5:40
one, pressing a side button or saying the magic phrase that is so disappointing in so many ways. Or by
5:46
typing. Has anybody ever typed to Siri? I know it's possible, but I do type to Siri all the time and
5:52
sometimes intentionally, right? Okay. Yeah. All right.
5:59
Let's see. Um, as we all know, the old Siri can sometimes handle tasks like turn on the kitchen light, assuming you
6:05
got the right things uh set up and you say it exactly the right way and it hears it exactly right and every, you
6:11
know, the moon aligns with the stars. Uh, new series should be able to say, you know, you should be able to things
6:17
like this and and actually I think this is is this the is this the new Siri or the new new Siri? Uh, do things like
6:24
take the latest picture of my cat, Mr. Whiskers, and send it to Karen. text message it to Karen. I don't know.
6:30
That's just the regular news. Siri, uh something else from German. Uh quote, "One issue under discussion is how much
6:38
the chatbot will be allowed to remember about its users. ChatGpt and other conversational AI tools can retain an
6:44
extensive memory of past interactions, allowing them to draw on conversations and personal details when fulfilling requests. Apple is considering sharply
6:51
limiting this capability in the interest of privacy." So, there you have it. Once again, Apple's uh you know, good
6:58
emphasis on privacy is once again probably going to make uh their AI stuff
7:04
a little less useful than everybody else's AI stuff. I think most of the time when people deploy that, you know, assumption, oh,
7:12
Apple's commitment to privacy is limiting how much they can do on AI, most of the time that's misplaced. Um
7:19
it's not because Apple's committed to privacy that they're behind. it's because their leaders didn't see it coming and then failed to execute
7:26
correctly on it like three times in a row. But this, I think, is, you know,
7:31
accurate. Like, yeah, they're going to the the whole advantage to this personal context thing is that, you know, this is
7:37
my computer. It has perfect knowledge of everything I've done on it. It should be
7:43
able to pull out things from three years ago. That's what I want it to do. So hopefully this is at least like a a
7:48
setting that you can go in like the Apple intelligence settings and say, "Oh yeah, keep an infinite context window."
7:55
That's what I want because I mean it's not useful unless it you know if it forgets things after a month because I
8:01
forget things after a month, right? Yeah. Yeah. Exactly. I forget things after two 20 minutes. Honestly,
8:07
this doesn't even really ring that true to me because why would they limit its ability to use things, especially if
8:12
they're doing as much as possible on device and the rest of it in private
8:18
cloud compute. Um, so I don't know, who knows? I mean, this is Kerman quoting,
8:24
you know, unnamed sources familiar with the Maybe they're thinking like, oh, if somebody takes your phone and then they activate Siri and then they, you know,
8:31
ask it, oh, you know, where were you 6 months ago when you were on that work trip? Were you really in California? And
8:37
then Siri tells them an unfortunate answer. You don't want like maybe is that what they're afraid of? Like if the
8:44
private cloud compute thing is as secure as they say it is and all the white I've never seen like a white paper or
8:50
anything that says that it isn't secure then you know if the data is secure on Apple servers then yeah go for it just
8:55
give keep the keep the context window as long as you possibly can know everything please. Yeah. Yeah. Uh there's another part of
9:03
this story and this uh this gets to what we were talking about last week when we were talking about how Google Gemini is
9:10
going to power Siri. Like they're baking that into Siri kind of on the down low.
9:15
I mean it's supposedly not going to be like branded as you know Google powered Siri. It's just no. This is Apple
9:21
intelligence. Anyway, so German says that Apple's designing Campos so that underlying models can be swapped out
9:28
over time. That means the company will have the flexibility to move away from Google powered systems in the future if
9:33
it so chooses. So chooses if it gets its together, I think is what he meant to say. Maybe he said that in the uh
9:40
original the original version might have been stricken by an editor. Uh anyway,
9:46
so uh you know this is I think this sounds interesting and I mean anything they could do to make Siri better is
9:52
fantastic. if they actually get it to the point where it can work as well as chat GPT and uh you know competitors
9:59
like that it's going to be amazing. He he mentioned their generative AI. I mean I wonder if it it's also going to be
10:05
able to produce images that are not just ridiculous cartoons. Is it going to be able to actually do some useful image
10:12
generation or is are we just talking text? Be interesting to see.
10:18
I'm a little confused though. Isn't the smartest Siri going to be based on Google Gemini? The one coming in the
10:24
spring already? Yeah. Yeah, that's that's right. But then this other one is like complete. And like I said, they've been testing
10:30
this thing. This this chatbot type thing forever. But as we mentioned, like they
10:36
didn't people who previously ran Apple's AI stuff didn't think chat bots were
10:41
worth anything. Uh apparently I mean I just read something today. Apparently Craig
10:47
Federigi, their software chief, who's like basically in charge of it all now,
10:52
uh he he can't he like, as Leander would say, the pennies dropped. Like he he he
10:58
realized, oh my god, when when chat GPT came out, he realized how powerful it is, how useful it is, and how, you know,
11:06
kind of transformative for computing it is. And said, man, we gota we gota we
11:11
got to get our act together with this. So, you know, that was what about 3
11:16
years ago? 2 3 years ago. Yeah. And uh you know, I mean, they've been Apple's a big company, big institution,
11:22
big organization. I'm sure it was a lot of political infighting, a lot of, you know, legitimate reasons feel one way or
11:30
another. I think one approach or another is better. I'm I'm sure that, you know, that takes time to sort out, right?
11:37
Apparently. Yeah, for sure. For sure. and and and and and Griffin, I think you had a good point, you know, like um if if you're
11:42
training h having somebody else access your Siri
11:48
uh was a scenario that I hadn't imagined, you know, I was thinking about data leaks and giving it all your financial information, access to your
11:53
bank and all that kind of stuff. But that's a good point. You know, it it it it being an external memory, remembering
11:59
every single thing about you and then having the access, you know, thinking about whether other people can get
12:05
access to that. I mean, there could be all kinds of problems, aren't there, in that kind of scenario. That seems kind of far-fetched, though.
12:11
I mean, if somebody gets access to your phone, they already could get access to so many things. I mean, I wouldn't I
12:17
don't think But that means that they could ask Siri a question and get an immediate answer. Like, it's that's how accessible the
12:23
information is. They don't have to do digging. It could, you know, they could take it and, you know, run into the bathroom and by the time you, you know,
12:29
get it back, they could already have figured something out about you that you don't want them to. Does does Apple
12:35
really do that much security focused stuff that's based on oh what would happen if somebody broke into my phone?
12:42
It seems like an odd I mean I I guess broke into I mean like my wife could get into my phone anytime
12:48
she wants to. I guess that's Well, it's not just I mean you already get that a little bit already, don't you? With the with the home part, you
12:53
know, with with having access to everyone's calendars. If you if you set it up for multiple users, you know, you could say, "Hey, you know, what have I
12:59
got on my calendar coming up next week?" Oh my god. ostensively I suppose to recognize your voice and give you you know it'll give me my calendar but I
13:06
could easily ask it about I mean I've never tried this but you know presumably I could ask about other members of my
13:12
family's calendars right and I don't know if you know have they built in any
13:19
controls about that except for the voice the the initial voice recognition um I don't know if you can limit who has
13:26
access to that data if you wanted to know I've never ever in my life ask my
13:31
home pod what's on my calendar for next week. No, me neither. Cuz I then I'll start
13:38
playing Duran Duran or something, you know. Yeah. God, I had another maddening thing
13:45
with that the other day. driving down the road, ask it to play a song three times in a row, exactly
13:51
the exact right name of the song, and every time it did something completely
13:56
different, and and always the exact same completely wrong thing. Not by those
14:01
same band. I mean, I I said, "Play play play Supernot by Black Sabbath."
14:08
There's, you know, how hard is that? And then then I said, "I tried enunciating clearly after this first second
14:14
failure." Then the three play this Black Sabbath song Supernot
14:20
from the album Volume 4. Still can't do it. Like, I mean, I'm sorry. It It ought
14:27
to be able to do that. I wasn't sluring my words. I didn't, you know, have a a brain fart and say, uh, you know, a song
14:35
by Blue Oyster Cult. No, I said Black Sabbath. Well, I think Sarah is doing you a favor
14:40
because that song's dreadful. So, Oh, I love that song. It was helping you out. to play some of
14:46
reggae. Something decent. All right, let's talk about the stunning
14:51
success of Humane's AI pin after that thing took off. Apple's now conceiving and designing its own. Um, and this is
14:59
coming uh you know this is uh Apple's going to get into its uh into the AI companion game. Why don't you tell us
15:05
about this, Leander? Okay, so Apple is reportedly exploring a new category of
15:11
wearable hardware, an Air Tag sized AI pin designed to clip onto your clothing and functions handfree without a screen.
15:18
Well, this sounds very familiar. People familiar with the project claim the device will rely on cameras, both
15:23
standard and wide angle and multiple microphones. It will allegedly sport a
15:28
flat circular chassis of aluminum glass. While similar in dilemma to Apple's
15:33
current Air Tag item trackers, the iPen is expected to be slightly thicker to accommodate its advanced internals. More
15:39
importantly, it will feature on device AI capable of understanding its surroundings and respond to voice commands. Apple is allegedly positioning
15:45
it as a lightweight companion to the iPhone rather than a replacement. Still, it could be an early foray by Certino
15:50
into a screenless hands-free AI computing. Well, really, that sounds like it is. Uh this comes from the
15:57
information uh which describes the AI pen project as being early development but it could be in the market by 2027.
16:03
Pricing is unknown. Um of course this raises immediate comparisons to the human AI pin a similar device that
16:10
launched and failed in about a year. Uh the easy answer is that Apple has repeatedly taken failed product
16:16
categories and made them into mainstream successes. MP3 players were terrible before the iPod. Smartphones were niche
16:21
gadgets before the iPhone. And tablets were clunky bricks before the iPad. It could happen again with the AI pen. So I
16:29
mean my god is this is humane AI pen redux isn't it? I mean do you think Apple can make a success of it where
16:36
whereas humane didn't? I mean the think about the reasons why the humane AI pen was such a terrible
16:42
product. For one it was incredibly slow and it was overheating and it didn't have good software and you know it
16:49
wasn't a good hardware product. uh it didn't own any of its own software stack, but also fundamentally
16:57
it was trying to replace the phone, but kind of only half-assidly because they
17:04
they tried saying it's a companion device. A companion to what? not a phone because we're not trying to replace the
17:09
phone, but we kind of are, but also you still need a phone, but you know, they
17:14
were they were they boxed themselves into this corner because they couldn't make a complete new phone platform type
17:22
thing, but their hardware product wasn't good enough. Apple doesn't have that problem at all. They have dozens of accessory devices in this kind of thing
17:29
like the Apple Watch or you know AirPods that can integrate enough with your phone to like you know they can you can
17:34
get all the benefits of having these super smart devices as sort of like you know these accessory products and and
17:41
you could argue that might be a sort of antitrust advantage that they have over others and that they're sort of
17:47
preventing these new products to exist uh while reaping all the benefits for themselves. But uh you know we we don't
17:54
have to get into that. Uh fundamentally the I don't think anybody said like you know this thing can never be good or you
18:03
know they're it's just like you know humane wasn't set up to make that product in the way that Apple
18:09
well they had able to really hubristic uh marketing didn't they? It was like you know wait till you see what's going
18:15
to be coming after the iPhone. Um, and it was supposed to be this humane AI pen that was supposed to project, you
18:21
know, stuff onto surfaces, you know, so it would guide you if you're trying to change the oil in the car. It would be
18:27
able to tell you, you know, okay, project a a beam onto the top of the engine where you're supposed to pour the
18:33
oil in and where the dipstick is and all that kind of stuff, you know, like and and it delivered on none of these things. You know, we even asked it to to
18:39
to do something really simple like, you know, what time is it? and it would there would be a 30-second delay while it was trying to connect to the servers.
18:46
But this is also exactly isn't this kind of like what you know um open AAI and Johnny Iive are supposed to be
18:52
developing they also won't be able to have the the tight integrations that Apple will be able to in their product
18:59
right and and and you know I don't know does is this something we want
19:04
the humane's AI pin definitely uh properly identified the dipstick right
19:11
I think with a slightly different spelling yeah uh you know I mean that thing with
19:16
the lasers and the everything. I mean, that just was failed. But, uh, this sounds more like a freaking body cam
19:23
like a cop would wear, you know, recording every moment of your life. I don't know.
19:29
Only when you trigger it. Um, I could see how that could become that kind of
19:34
thing could become popular. I mean, and you know, like the Soundcore work thing, the AI noteaker, that's a a
19:40
little thing that you, you know, can, you know, attach to your collar or whatever. And and it it's great for,
19:47
well, I haven't actually used it in a meeting because I haven't been in an actual meeting, uh, in years, but, uh,
19:53
it that's what it's designed to do. go and record your your voice recording, make a generate a transcript that you
20:00
can search and you know just have a like basically every journalist's like
20:06
dream dream product, right? Like you go and you interview someone and here's this fantastic voice recording and oh by
20:12
the way it's all transcribed and and you can go in you can search and find the thing you want and I mean I might
20:18
actually have to go interview someone in person just to try it out because it would be really fantastic. Well, it's useful that you know, you can imagine,
20:24
couldn't you, for sales calls and for people uh in a lot of work situations that such a device would would be very
20:30
very handy interactions with ICE officers. Yeah. Mhm. Humane was trying to make like this new
20:36
phone that isn't a phone minimal thing. And in one of the pieces that I wrote trying to debunk that, I was like, Apple
20:41
already has a product like that. The Apple Watch, it's if you get a cellular one, you already have a minimal phone
20:47
that you can, you know, just leave your actual iPhone at home and just go out with that and, you know, boom, there you
20:53
go. A distraction-free phone that breaks you free of your phone addiction, whatever. Hooray. But the problem with
20:58
the Apple Watch is that its position on your wrist limits Apple's ability to
21:04
upgrade it as being like this, you know, AI accessory sensor camera satellite
21:10
device cuz it's too small to put a camera on it. It's too it also has to have a screen and so it's too sort of
21:15
low power to be constantly recording cuz that would that would kill it. But, you know, imagine an Apple Watch or an
21:22
iPhone in your pocket supplemented by this and you wear this thing and suddenly you have the cameras always
21:29
pointing forwards, always being able to see what you see so that you don't have to take your phone out of your pocket
21:34
and you don't have to awkwardly point your wrist at someone. There's no way that this is going to be at not one but two cameras and it's
21:41
going to be recording all day. audio and video the size of an Air Tag, which means the battery is going to be like an
21:46
Air Tag, you know, like a a uh a watch size.
21:51
Probably not recording 24/7, but you know, every time you ask, hey, what's this in front of me? Then it turns the
21:56
cameras on. Sort of like the AI pin in that respect. Yeah, I'm still skeptical that that, you know, that a device of this size with
22:03
all these, you know, would would have all these capabilities. But Mhm. Yeah, I could see um
22:09
I could see that possibly maybe maybe maybe happening especially if they and also to be clear, I'm skeptical of this being a useful product that I would
22:16
want to have and or if I see anybody wearing this, I probably wouldn't want to talk to them because it's
22:24
exactly an air tag hole. But Apple could make the best version of
22:30
this awful product that I don't want to see or use. if it if it was like you're saying like if you're you're walking
22:36
down a city street in a city you don't know and this camera is you know you
22:41
you've got walking directions to a you know some place and this camera is looking around it could say like hey
22:47
look over on the left that's the you know art institute of whatever it was built in what I mean you could imagine
22:53
those kinds of things that are I mean you know a ridiculous version of it is
22:58
is the workout buddy that will break into your podcast and
23:03
That's great, Lewis. You just walked a mile. It took you 20 minutes and 12
23:09
seconds. That's the 13th best thing you've done. You know, like if you've used Workout Buddy, it just goes on and
23:15
on and on with all of its amazing insights into your your workout. But um
23:21
you know I mean it could be that this could be cool like if you especially if AI is involved and you could say hey you
23:27
know I want you to point out all the really cool uh aspects of this gaudy
23:34
building that I'm looking at and it and it says okay look up to the left and you see that and okay look over see if you
23:40
go to a little to the right you'll be able to see this. I mean, you know, obviously this is not it's not going to work like this with the first thing, but
23:46
I mean, this kind of thing could become super cool if if it, you know, and if it's Apple, it's probably going to be
23:52
tagged to the, you know, tied to the iPhone. It's going to be tied to your AirPods. It's going to be tied to your
23:58
watch, so it can tap you on the wrist to make sure you heard it. Um, it's all kinds of things that could be possible
24:03
with this type of device. But, uh, I agree, you know, small and, you know, like they're saying 2027 this might come
24:09
out. I mean, you know, they haven't been able to get out a uh a a little screen that you can use to turn on your lights
24:16
for years now. So, uh I think it might be a little 2027 might be slightly
24:23
optimistic or the you know the the the glasses thing with the built-in like AirPods and camera thing like they've been Apple as
24:30
far as we know is trying to develop that as fast as they possibly can and it has a lead time of like two and a half years. I think 2027 is very optimistic.
24:37
I'm thinking like 2028 at the earliest. Well, this is going to uh take a lot of that that technology, isn't it? They've
24:43
been developing for the glasses, the AR glasses and and and look like you know, I go back on what I said about all day battery life. I mean, obviously all the
24:49
processing is going to happen on the iPhone, isn't it? And um and the communications, the network
24:54
communications. So, your iPhone and your it's going to be, you know, connected to that with some kind of Bluetooth and
25:00
it'll just be feeding it into your phone, but it'll do all the processing, all the networking and behind the scenes. Mhm.
25:06
Um, so you know, maybe it could last all day if uh with a with a fairly small battery, especially if it had like some
25:12
kind of like if it was magnetic like the humane pin was and they had an extra battery pack, I think, behind that you
25:17
could clip on. Um, I mean, I really doubt that this is going to be the kind of thing that you're going to want to have on 24/7. I
25:24
mean, it's more more like, you know, on this walk or during this
25:29
conversation. And I guarantee you, Griffin, like your concerns about, oh, I don't want to talk like this is Apple.
25:35
there's going to be like a giant red blinking light that says, "Oh, you're being recorded." I mean, that's one
25:41
thing, you know, another aspect of Apple, you know, with their security and privacy stuff. I mean, they're not going
25:46
to make a a spy cam. Mhm. I mean, yeah. Between this, the the
25:52
glasses with a camera, the rumor that they're going to be making another version of AirPods 3 with cameras in
25:57
them, like, right, you know, you can take your pick of, I guess, the form factor you want for these sort of things. Yeah. Which is smart actually, isn't
26:03
Because I mean people don't want if people who don't wear glasses don't want to wear glasses and never will. Uh although they do wear sunglasses, you
26:10
know, so maybe I don't know. But that's a good point. Yeah. You know, like uh it sounds like very similar technologies
26:16
are all going to be in in different form factors, which is, you know, Apple's MO
26:22
core strength of reusing technologies across all their different products. Yeah. Right. Well, that the cameras in
26:28
the in the AirPods, I mean, that was an interesting one, too. that was supposed to I think most of the rumors were about just gesture based controls so you could
26:36
but you know there was a patent I think uh patently Apple uh all of our favorite
26:41
website that uh went Twitter only um they had they were talking last week
26:46
about um Apple got a patent for a universal um gesture language I think or
26:53
something like that they they patented like all these different kinds of gestures to try to create an a gesture OS Uh unfortunately that
27:01
was anyone like that or
27:06
it's a big digit digit single single digit uh exclamation point.
27:13
I didn't delve into it. I just saw the headline and um knowing um the uh from
27:19
my past experience of uh of the of the synopsis I I didn't go any further. But
27:24
um anyway, let's move on to talking about um a different subject which uh is absolutely not rated at all, but it's
27:31
about the Apple tax. Everyone talks about the Apple tax um but the you know Apple charging more money, charging
27:36
premium prices, but the the truth is really actually Apple doesn't raise prices that often. You know, Tim Apple sets the prices high and they stay that
27:42
way. Uh but a good example is like an entry-le iMac. Uh that's the same price it was in 2019, 1,200 bucks. Um but
27:50
things might change this year. What's going on, Griffin? Apple will likely struggle to acquire
27:56
enough RAM for all its products this year. Large numbers of servers are required to run AI services, and those
28:02
computers need much more RAM and storage than consumer grade machines. Companies like OpenAI, Microsoft, and Google,
28:09
which are building huge data centers, uh, are buying tons of RAM and enterprisegrade SSDs. uh much of the
28:16
global capacity to produce these vital components, including like the semiconductor wafers used for the RAM
28:22
and storage that go into virtually every type of computer from a desktop to a smartwatch. Really cool fun thing that's
28:29
happening. uh a Mac and an AI server use different types of memory. So they don't directly compete, but the companies that
28:36
make memory chips would rather produce the server grade products because of the much higher profit margins and because
28:43
the uh demand is so high that they're, you know, charging these exorbitant prices and pumping those margins up even
28:49
further. And the problem isn't going away anytime soon, resulting in a doubling in global data center capacity
28:56
between now and 2030, thanks to doubledigit annual growth, which probably won't continue growing at the
29:03
same rate forever, but you never know. Um, at the same time, chip makers can't easily ramp up production. New plants
29:10
making RAM and other memory take up to four years to build. And even then, the fresh supply is more likely to go
29:17
towards servers than consumer devices because, you know, that's the more profitable business. PC vendors are
29:23
signaling broad price increases as cost pressures intensify into the second half of this year. Lenovo, Dell, HP, Acer,
29:31
and Asus have warned clients of tougher conditions ahead, confirming 15 to 20% hikes.
29:37
Now, Apple isn't a low margin company. I think for the longest time, their uh
29:43
hardware profit margin was exactly at like 28%. And now that Surfaces has been
29:48
taking over more of their uh revenue that the that number has gone higher, but generally 28% profit margin on their
29:56
hardware. So, that means there's more cushion to absorb additional component costs. They're sort of insulated from
30:02
the weather of prices going up and down. Well, you know, I mean, we heard the same thing as well last week, didn't it?
30:08
Was like with uh the uh Apple was TSMC's biggest customer, and they would often
30:13
get um priority when it was time to make uh chips. But this is they've since been in fact they said that um TSMC's
30:21
chairman or CEO um had to visit Apple and tell Tim Apple himself face to face
30:28
that um you know, they were no longer their preferred customer. um which uh I
30:33
I'll bet went down really well in Certino. But um yeah, this AI AI is
30:39
gobbling it all up. It it's eaten up all of the the capacity. Uh but 28% is
30:44
that's a that's a pretty high margin, but I mean I I I don't think you know
30:49
Apple's I don't think Tim Apple is is going to eat into that. You know, like you said,
30:55
they're getting up to nearly 40%. And that's kind of sobering. You know, when you buy a new MacBook and you think 40% of that is just purely profit for Tim
31:01
Apple. I mean, oh my god. But they're not I don't think they they have a big profit margin, but they do like to protect it because they
31:07
want to keep it as long as they can. Oh, for sure. For sure. For sure. Yeah. And it'll especially affect nerds like
31:12
us because, you know, we get the uh we we we don't settle for buying base model products. We buy the upgraded ones and,
31:19
you know, buying the the highest end of any product. That's where all of the profit really comes from. Like, you
31:25
know, the 28% that's an average. the the base level MacBook Pro is going to be smaller. The MacBook Pro with the M5 Max
31:33
and as much memory as they possibly can. That's going to be like, you know, 50% profit, I bet.
31:38
Yeah. Well, Apple's always been stingy with it RAM anyway. I mean, and always charge super high prices for any kind of RAM upgrades. So, that's that that
31:44
probably is not going to change anytime soon. The trouble here is really for like the, you know, the the the low-end suppliers, the low-end Android uh
31:51
makers, the low-end PC makers, you know, the ones that are that competing at the very very bottom of the market. Of course, Apple's trying to get into that
31:56
market this year himself, isn't it? With the with the uh A19 MacBook, uh the
32:02
lowcost MacBook supposed to be coming out uh Elsa sometime this spring. Yeah. Uh on the good side, Apple does
32:08
often sign long-term contracts with suppliers. A memory maker can't drastically hike RAM prices if it's
32:14
contractually obligated to sell them at a preset cost. I mean, the downside of that though is that while prices might
32:20
not immediately rise, it does mean that when they do, those prices are going to stay higher for longer because Tim
32:26
Cook's going to want to make all of the money he can out of that price point. When Apple does increase prices, the
32:32
move is usually accompanied by significant new features or big redesigns like the new iPad Pro or the
32:38
expected folding iPhone. I guess I know a lot of people are holding off to upgrade until the uh M6 MacBook Pro,
32:45
which is going to have a new thinner design and an OLED display. Brace yourself because that's probably when
32:51
the prices are going to go up on that computer specifically. You know, anytime there's a redesign, that's when they take the opportunity to bump up the
32:57
prices again. Bump it. Yeah. Well, yeah. I mean, talked about that. There's going to be quite a few products this year, aren't
33:03
there? They're probably going to get price bumps as well as price as well as spec bumps.
33:08
Yeah. Yeah, I mean, speaking of the MacBook Pro, I mean, uh, the the current M4 models are disappearing from shelves.
33:14
This is sort of a related story. If you try to order one from the Apple online store today, it says it won't be
33:19
delivered until February 13, and they're, you know, starting to go from retail stores. So, the uh, M5 MacBook
33:26
Pros might be imminent. But, of course, these aren't the ones that are going to get when when's the M6 one supposed to be coming? This isn't the one with the touchcreens. This is
33:32
just going to be a spec bump, isn't it? The M5 chip. Yeah. The ones everyone's waiting for is the M6. and when are they supposed to be
33:38
coming? Yeah, I wouldn't be surprised if Apple continues the uh the the pattern of sort of splitting the MacBook Pro updates so
33:45
that we'll probably see my guess is we'll probably see the the M6 entry level MacBook Pro in the fall and then
33:51
the the redesigned ones next spring, a year from now. Yeah. Yeah. Yeah. All right. So, hold off if you're looking for a new MacBook
33:57
Pro. Mhm. Or don't hold off if you can't afford it to be any more expensive than it already is. Right. Yeah. Maybe get it while the
34:04
going's good. Good point. your last chance to buy it for only $2,500.
34:11
Oh dear. Okay, let's uh move on to our reader question uh listener question. We have a a very good question from a listener and
34:18
it took me a little while to to figure out what this meant. Sideways, spelled C YD we z. Uh I I phonetically
34:27
it clicked when I when I when I when I read it out. So he was uh he had a question sideways question about the
34:32
folding iPhone mockup we were mecking around with last week. And in fact, after the show, this exact
34:37
same question uh occurred to me. I I thought about exactly the same thing because, you know, like this is typical.
34:43
You think about it when it's way too late um to uh to make any kind of intelligent comment on it. But uh uh
34:49
Griffin, what what did uh what did Sideways say? Ask us on YouTube. So, this is uh where I was speculating
34:56
that maybe the rear camera sensors on the folding iPhone will be in landscape instead of portrait. And I had a sort of
35:02
convoluted reasoning to where I got to this point that probably was lost on most people.
35:08
But uh sideways, did you see our faces? Yeah. Yeah. Like what's he talking about?
35:13
Stare. Sideways says, "Didn't they already answer the question of the horizontal versus vertical sensor issue? The back
35:20
cameras will probably be square sensors like the selfie camera on the latest uh iPhones. Orientation won't matter." And
35:28
yeah, I also connected the dots on this like over the weekend when I was just thinking about I was like, "Oh yeah, you know, that would make perfect sense."
35:35
The rear cameras on the back if they have a square sensor, you know, then they can record portrait or horizontal
35:41
either way on the inside screen, on the outside screen, that would be brilliant. And you know, every year, even if the
35:47
cameras themselves don't get, you know, new hardware like a new sensor or a new,
35:53
you know, this or that or a new lens, Apple always likes to have a new like pro camera feature with every release.
36:00
And I feel like, yes, this would be the perfect logical extension for that. The
36:06
the fancy new camera feature this year is that the rear camera can record simultaneous portrait and horizontal
36:12
video. That would be awesome. And that would be a perfect feature, you know, to especially have for the for the folding
36:17
iPhone. Yeah. Yeah. Yeah. And of course, anyone who who who um uh it might be a bit
36:22
lost. It was the iPhone 17s this year, right? Uh went to a new square sensor on
36:29
the front selfie camera, which allows you and they crop it. So,
36:34
uh dep depending on what orientation is, it's never using the whole sensor to
36:39
record video. It's only it's either cropping it vertically or horizontally depending on how you're holding your phone. And of course, yeah, as as
36:46
Sideways points out, this would be the perfect solution for the back cameras. Although, could they make is that the
36:52
difference in the uh the megapixels, the resolution of the of the cameras? They would they would have to be bigger
36:58
because, you know, normally when you're counting megapixels, you're talking about a 4x3 sensor, but this would be a
37:03
4x4 sensor. So, it could either be 4x3 horizontal or 4x3 vertical. So, it would
37:08
it would get bigger as well. Yeah. Well, I might so that may be um a limitation maybe that you know that this
37:14
is pure speculation on our on our part, isn't it? We don't know whether such a sensor is being made. I mean, these are new Sony. You can probably figure it out
37:20
though there. Aren't they Sony sensors? So, we could probably Google it. I think I might do that after the show just to
37:26
check it out. I'm kind of interested. We'll follow up again next week. Yeah. With more with more stunning
37:32
insights that we have after the show and they get pointed out to us by our by our listeners. But anyway, thanks for
37:38
pointing that out. That's a very good point. sideways. Um, we're going to talk about now about this feature that I was insanely excited
37:44
about years ago when they launched about 50 years ago and uh I had it set up on my Macs forever and used to use it all
37:51
the time and but then it finally it drove me completely baddy and I turned it off completely and I haven't used it
37:56
since. Um, but this is, you know, maybe I should go back and take a look at it again. This is hot corners. Tell show us
38:01
how what's so hot about hot corners. You know, this this comes from like a philosophy thing in user interface
38:08
design called Fitz's law. The the idea being that the easiest thing for you to
38:13
interact with or touch with your mouse cursor is always going to be the edge of the screen because, you know, you could
38:19
it it doesn't take any precision. You just throw your mouse or your finger on your trackpad to the edge and you know
38:24
your cursor sticks to the edge. So, it's always going to be the easiest thing to touch. The idea behind the hot corner is
38:31
that you can set up a special action to happen anytime your cursor touches the
38:36
edge of the screen. This is a feature in Mac OS you can set up. Uh you just go to
38:41
system settings, desktop and doc, and you scroll all the way down the bottom u
38:46
and you hit hot corners and you can set this up. There's a little interface where you can pick what you want each
38:52
corner to do. Um, I keep the top left one blank because that's where the menu bar is and I don't want to interfere
38:58
with that. But, uh, you know, especially if you have a mouse, you know, you don't have a magic trackpad, you don't have a
39:04
magic mouse, but you still want to use some of like the fancy gestures that those people do. I mean, if you can set
39:09
up a hot corner, then you can get some of those uh features back. Uh, for example, I have uh the hot corner in the
39:16
top right corner set to show my desktop. My desktop is almost always covered with
39:21
windows. If you're watching the video version of this, you'll see how many. I mean, this is only a fraction of the number of windows that I normally do.
39:28
Um, but I I normally can't see a single inch of my desktop, but I just throw my cursor to that corner, they all move out
39:35
of the way. I can see all my desktop icons. Throw it back, they all come back again. Um, and you know, there's the
39:41
magic trackpad gesture for this, but if you have a regular like Logitech mouse, then suddenly you can get that back. um
39:48
or I throw my uh cursor to the bottom left corner and I can see all my
39:54
application windows. So, you know, say I'm in Safari, I have a bunch of Safari windows that are minimized. Uh, you
40:01
know, I can right click on the Safari icon in the doc, but a faster way is to just throw my cursor down there and uh
40:07
oh, I can see all my Safari windows and pull that one out, you know, the Safari window that I'm looking for.
40:12
And a really neat thing about hot corners is that you can activate a hot corner like in the middle of doing like
40:19
a drag and drop interaction. So, let me explain what I mean there. Say I take a screenshot um of this uh settings window
40:28
here and uh oh, where'd that screenshot go? It's on my desktop. Well, I throw my
40:33
cursor to the corner and I see my desktop. I can see oh, there it is. So, I click and drag. And while I'm dragging
40:40
this file, say I need to put it in a in a folder somewhere. I'm in the middle of dragging, uh, I can touch the corner
40:47
again and, you know, all my windows come back. Then I bring it over to a finder
40:52
window. Oh, which Finder window I needed to drop it in. Well, I can Oh, that's a good tip. I can I can drag it to the bottom left
41:00
corner and see, oh, here are all my finder windows. Uh, this is the one it needs to go in. I can drop it there.
41:06
Nice. So, clever. Hot corners are are pretty handy. Um uh
41:11
the other corner that I have set up is the bottom right one starts my screen saver and uh so I can quickly lock my
41:19
screen or hide my screen just by tossing it to that corner. Screen saver comes on, you know, I can use that to lock my
41:26
computer if I want. Super handy. Yeah, I think I had it uh I turned it off because I kept on um going to the
41:31
corner I think like you I think in the menu bar or something like that and and it would trigger something and I was like, "Oh my god, I can't take this any
41:37
longer. But so what are the some of the other things you can do with the hot corners? What else can you set the corners up to
41:42
do? When you go to this uh setting in system settings, you go to set up your hot corners. Uh you've got these like four
41:48
dropown menus, one for each corner, and you can click and see the whole selection. You can have it bring up
41:53
mission control, uh notification center if you use that, apps, which is sort of
41:59
like, you know, what Launchpad used to be. You can make it start a quick note if you use that feature. put your
42:05
display to sleep directly lock the screen. And also another neat feature is that if you keep setting these hot
42:11
corners accidentally, um, which you might do at first, um, you
42:16
can hold down a key on your keyboard. Like if I hold down the command key and then bring up this menu, then whatever I
42:24
set it to will require the command key to be held down to activate it. So I
42:30
hold down the command key when I set desktop and then suddenly it doesn't do
42:35
it anymore if I if my mouse touches that corner. But I hold down the command key then it goes
42:41
I see. Okay. That's a good tip for you know those accidental triggers that you don't want.
42:48
Yeah. Yeah. And is it the same that's a sum total right of of all the things you can do with it.
42:53
Yeah. Yeah. But, you know, these are these are useful gestures. Like if you, you know, you don't have u any of Apple's fancy,
43:00
you know, mice or trackpads because you want something a little more comfortable, you have a regular Logitech mouse or, you know, you can still get
43:05
some of these controls back. And Mac OS is really, you know, designed to be like gesture first in this in this way. So,
43:12
um, if you don't have access to all these gestures, it feels like you're missing out um and you can't control
43:17
your Mac as well, but you can get some of that back. Yeah. Yeah. Very cool. All right. Nice one. Very handy. Do you use hot corners,
43:24
Lewis? You know, it's funny. While he was discussing this, I went and look. Yes, I do have a couple set up. Never use them.
43:31
And every once in a while it happens and I'm baffled by it.
43:36
Right. There you go. So, if suddenly your screen if you if you're messing around with your mouse and suddenly your screen saver starts, that might be, you
43:42
know, where to go looking. Go looking in your hot corner settings. Is that I mean, maybe my tip for you is Lewis. Uh if you set your hot corner to be just
43:49
like the uh the dash at the end, then it turns it off. Maybe you need to do that. Yeah, I've got two of them set to
43:55
nothing and two of them set to things. I'm going to reenable mine that that
44:01
dragging and dropping the screenshot thing. I do the screenshot thing every day for the newsletter. So, that's a very handy one to be able to put it in
44:06
in a in another place. Uh I'm going to definitely going to look into that. All right, nice one, Griffin. Thanks very much for that.
44:12
And if that audio description of what I was talking about didn't make any sense whatsoever, link in the show notes to the how-to article.
44:19
Right. All right, let's talk about our setup. Our feature setup. This one's a crackup. This one is really pretty
44:24
funny. It's from a Beatles fan. Uh but also seems to be a big fan of smoking by the look of the screen savers on the uh
44:31
he's got on his three monitors here. Two or three of of people having a cigarette. It makes me want to have a right now.
44:38
But then also, and that's a British slang for a cigarette, by the way. Very important that you clear that up. Yeah. It's also it's also got some
44:45
really bizarre uh components in it which Lewis is going to tell us about. Why don't you walk us
44:51
through this this setup? Yeah, this is kind of a crazy looking one. It's it's got uh three displays,
44:58
three 27in Thunderbolt displays. One had I guess one screen saver is a
45:04
scene of it's Brad Pitt smoking a cigarette from uh Fight Club barechested
45:10
in the center. You don't recognize that's from Fight Club. It it it looks like something else. I'll just say that.
45:15
What did you think it was? Well, I know what he's thinking, but it's an awfully suggestive looking scene, I'll say.
45:21
Really? It I mean, it's a bunch of like fit dudes with their shirts off. I'll just
45:26
you can imagine what he's he's referring to, too. I think uh let's see, another scene from
45:33
Battlestar Galactica, like the Last Supper scene. And then, uh Kurt Cobain also smoking a cigarette. Yeah. So, uh
45:39
but that's not really what this is all about. It's about lighting. This whole we we did a a post on h the importance
45:45
of desk lighting in your setup. And this one, the really bizarre thing about this is is the whole thing just looks kind of
45:51
purplish blue. And uh he's got his desk sitting on
45:57
concrete blocks and they look really bizarre in this kind of purple light. And uh there's also like a a a strip of
46:04
light that goes around the I guess the edge of the deck deck. The edge of the desk. Uh, it's really it it's it's quite
46:13
a moody setup. It it it really kind of shows off what you can do with your lighting. And
46:19
it's got a jazzy jazz nightclub vibe. Yeah. It looks in a prison. Yeah.
46:24
In a prison, right? Yeah. We were we were staring at this trying to figure out like what the the
46:31
way that it is lit the the It's like black lighting, isn't it? Where you can't really see what probably
46:36
what's what's happening. Yeah. So supposedly in the, you know, lighting up this thing, six lamps in the
46:41
room. Uh, but in this photo, it's lit by a single blue LED light strip running
46:47
around the desk. The person who put this together says
46:52
they got the concrete blocks for 25 cents a piece at Home Depot back in the day. 25 cents. What can you get for 25
47:00
cents these days? I don't think you could buy a quarter for 25 cents. Wait, I'm just saying with how dim the
47:06
lighting is in this picture, how many times do you think this guy stubbed his toe on his stack of concrete bricks,
47:12
this is this is a dangerous setup. Yeah. Or scuffed your knee on it as well, for sure. Like if you're trying to scoot under the desk. Yeah. They look
47:19
those things hurt. You could uh you could house quite a few pigeons. That would be nice. You have a
47:24
constant supply of pigeon eggs. Do do you think like what you know you know he he cleans it up to take the picture but
47:31
do you think like as he accumulates like desk clutter that he starts putting things in like the little cubby holes of
47:36
each brick. Yeah, it could well be. Yeah, they are obvious places to put stuff.
47:42
But again, you probably scuff your knuckles when you were like trying to find something. Uh yeah, it's it's very I mean of all
47:50
the ones in here in this roundup, the roundup is called uh how these brilliantly lit setups strike a mood for
47:57
work or gaming. Uh this one's definitely the most striking. I think other ones are more sort of
48:02
conventional. Yeah. Yeah. Normalish, but uh this thing is
48:09
is something else. I every every week when we talk about these, I just I talk about it and I look down at my desk and
48:15
I just something inside me dies. Does this one make you jealous? Would you want to work here?
48:21
Well, um work maybe not, but uh as mentioned in the post, this this thing
48:28
has a lot of um like a lot of music. It's it's music centered, right? There's
48:33
a lot of Beatles memorabilia and um in other pictures there's guitars and
48:39
stuff. You know, this this person's obviously into music. Uh you know, sometimes you're making music, you don't
48:45
need to be able to see everything exactly, right? If you look there, there's another photo in an actual post
48:51
that shows the setup with, you know, more normal lighting. Uh it's still got
48:58
the cool like around the desk light lit up there. Uh, also got the red
49:03
stapler. The classic red stapler. Oh, from Office Space. Is that a bad
49:09
sign, though? I thought they were I thought people were avoided those cuz weren't they bad luck? What?
49:14
The red cuz um didn't it the the the uh the office burned down, right? And the red stapler was um a sign of a bad
49:23
because Milton's boss stole his red stapler and that that's what that's and so he burned the building down.
49:28
Yeah. Who burned the building down? Okay. So, it's not a sign of um it's not a bad luck.
49:34
I don't think anything associated with office space is a sign of bad luck except for the printer PC. That's bad
49:40
luck. Uh let's see. But so yeah, I mean this this looks like it's actually kind of a
49:46
fairly large workspace, you know. Um I'd love I would love to have a place
49:53
for uh more more space for making, you know, having a a setup for a musician,
49:58
right? Um, there's electric guitars and stuff, amplifiers, all kinds of stuff in
50:03
this room. So, if you if you if you really get the wide shot, I mean, it's it's beautiful. He's got four guitars
50:10
mounted on the wall, bunch of amps, bunch of effects on a table. I mean, it's all really neat and clean and tidy
50:16
and uh, you know, you can totally imagine how you you turn off those lights and go full full uh just for a
50:23
recording session or something. You get yourself in the mood. It's a It's a It's
50:28
the more I look at it, I mean, the the the first scene with the lighting is super super like
50:36
moody, right? Super sort of like really gets a point. The Hey, the lighting is weird. But you look at the overall shot,
50:42
this is a really nice setup. And and to be honest, I mean, the concrete blocks kind of look out of place. Everything
50:47
else looks really high-end and and uh expensive. But hey, you know, maybe he digs it. Well, that's what he saved a
50:55
money on uh on the uh on the on the breeze blocks and invested it on a lot of other nice equipment. Yeah, you're
51:01
right. I mean, oh my god. Yeah, that the lighting doesn't do it justice. It looks much nicer when it's when you can see
51:07
the whole thing when you pull back. Yeah, but I mean, but it is super striking. I mean, it's like, wow, look
51:14
at that. It It's It catches your eye. It's so such a purple indigo look. Very
51:20
very eye-catching. And uh it's it's interesting how how the how the setup looks in other pictures in the post and
51:27
sort of like there there's a lot of glow and blue stuff in that post. I mean, look at look
51:33
at the area around the amps. I mean, it's it's all kind of glowing. It's it's crazy. It's like the suitcase from Pulp
51:39
Fiction. And for having a lot of stuff in it, it's it's it's you know, it's pretty well uh tidy and well laid out and
51:45
orderly. And I don't see anything that's been put into the breeze blocks. I was saying earlier my dad most of my dad's
51:51
furniture was was was bricks and breeze blocks in the UK. All right. Very nice setup.
51:58
Well, thanks very much for sending that in. And I like all that me that Beatles memorabilia too. That film gave me
52:05
nightmares. The yellow submarine, the blue meanies with their yellow teeth. Didn't that traumatize you as a kid?
52:12
I don't think so. So, very important. Please give us a very high fivestar rating on Apple
52:17
Podcast and also share this show with everybody, every single person you know.
52:22
Um, and if you have a comment, please put it into the YouTube or where else
52:27
can they leave a comment? Uh, I want to set up like a Google voice number that people can like text or something, but uh I haven't gotten to
52:33
that yet. YouTube comments. Yeah, we can we'll we'll sort something out for next week. We'll um I I' I've
52:39
got a couple of options we can look into. I could send you a uh postcard, Leander.
52:44
That's true. But um and in fact, the address is on the site. So uh if you
52:50
want to do that, please do. Uh you can find Lewis on Twitter at Lewis Wallace Griffin's on Macedon Griffin Jones and I
52:56
write the cultmack newsletter every day at the newsletters. Also another great sign up. Please do
53:02
sign up for that. So thanks so much everybody for listening, for watching and we'll see you next time. Have a
53:08
great weekend everybody. Goodbye. See you.