Seven simple rules about push notifications help craft killer iPhone/iPad marketing campaigns.
Over the past few months, a number of different studies have shown the iPad (and to a lesser extent the iPhone) is a near-perfect advertising vehicle that enourages ad click-throughs, user engagement, and purchase decisions in ways that generally aren’t seen with other technologies.
A truly well-crafted marketing campaign aimed at iPad and iPhone users in, however, is more than just a series of ads. Instead it’s a series of interactions that build a relation with mobile customers. According to the marketing gurus at MarketingProfs, one key to building those relationships is using push notifications – and using them in the right ways.
Profile Manager is a killer feature in Mountain Lion Server, but it isn’t the only killer feature.
Apple is expected to launch Mountain Lion next week. At the same time, the company will be launching Mountain Lion Server. The new edition of Apple’s server platform is revolutionary in a lot of ways, not the least of which is its $19.99 price tag.
Mountain Lion Server includes the basic server functionality that you’d expect from a product intended for the small to mid-size business (SMB) market. That means features like file sharing, network printing, client backups, website hosting, VPN, email services, centralized contacts for an organization, and shared calendaring. All of that is important and Mountain Lion Server seems destined to make those services easy to set up and manage.
In addition to those basic capabilities, however, Mountain Lion Server comes with some pretty incredible functionality for businesses or workgroups of any size or type. Here are ten of the big money features that are easy to overlook.
Before every iOS app in the App Store began sending you push notifications — whether you want them or not — the best way to stay on top of your alerts was with Boxcar, a free app that delivers push notifications on behalf of a huge catalog of apps. In its App Store description, Boxcar boasts about delivering over 1 billion notifications since its debut in July 2009. But it seems the service may have finally ended.
Have you ever been making a phone call and had an email notification chime in your ear? Or how bout a banner notification pop up during a game or video? Sometimes you may just want to get away from alerts and incoming messages. Instead of notification after notification endlessly causing vibrations in your pocket, why not tell your iPhone that you’re out for lunch?
It would be nice for Apple to implement a “Do Not Disturb” feature into the iOS Notification Center, but until that day comes, jailbreakers can tell Notification Center to shut up with a couple of handy Cydia tweaks.
Spotify updated its universal iOS app today with some new features, including push notifications. The app store description says it all:
What’s New in Version 0.5.1 • New: Push notifications. Receive notifications when your subscribed playlists are updated, you get new subscribers, and more. You can choose which notifications to receive in Settings. • New: Intro guide for new users. • Fixed: Missing retina graphics on log in screen (iPad). • Fixed: Retina album art is now always synced when you offline sync playlists. • Fixed: App could sometimes become unresponsive after scrolling and navigating at the same time. • Other improvements to Facebook login, screen locking when offline syncing, performance and stability.
Spotify, last updated on May 2 and available in 15 different countries, allows access (for subscribers) to its Premium music service on iPhone, iPod touch, or iPad. There’s a two-day trial available for free, after which you’ll have to choose a Premium plan or cancel. You’ll still be able to listen to wirelessly sync songs from your Mac, edit playlists, and see Spotify’s catalog of music without a subscription, but you won’t be able to stream to your iOS device.
Sparrow is possibly the best iPhone app I’ve purchased so far this year; it has completely replaced the built-in Mail client on my device. But it does have a couple things missing: It doesn’t yet support push notifications, and of course, it’s impossible to make it your iPhone’s default mail client.
However, a new tweak for jailbroken devices called Sparrow+ fixes both of these things.
A new jailbreak tweak adds push notifications to the popular iPhone email app called Sparrow. We’ve already shown you a roundabout way to get push for Sparrow with the Boxcar app on a non-jailbroken iPhone, but you can now easily enable notifications with a Cydia tweak called Sparrow Push.
Apple has brought the iOS 5 Notification Center to the Mac with OS X Mountain Lion. The new interface displays incoming notifications from different apps in one place, mimicking the functionality of the Mac app called Growl. You’ve most likely used Growl before whether you know it or not, as the tool integrates with many popular Mac apps for displaying notifications through popups.
With the birth of Notification Center on the Mac in Mountain Lion, one would assume that Growl has been sherlocked. According to the app’s developers, that is not the case. In fact, Grow will make Mountain Lion’s notification system even better.
Hiss integrates Growl into Notification Center on OX X 10.8
If you went ahead and loaded the developer preview of OS X 10.8 Mountain Lion onto your Mac, you likely already played around with the new Notification Center. Until you got bored and fired up Growl once again so you could enjoy notifications from all your apps, not just Mail and Calendar. Wouldn’t it be great, though, if all those Growl-capable apps could talk to Notification Center instead? With Hiss, they can.
The App Store is yet to offer any third-party email clients, but that’s all about to change thanks to Google. The company is reportedly “on the verge” of launching a “fantastic” Gmail app for the iPhone that may have already been submitted to Apple for approval.