Hearst Picks Skiff as Preferred E-Reader

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NYT_iPad

The phone has not been completely eclipsed by Apple’s iPad when it comes to reading your daily newspaper or magazine. Tuesday, publishing giant Hearst Corp. inked a deal with Samsung, naming the cell phone maker its “preferred e-reading service partner.”

Samsung’s smart phones, such as its newly introduced Galaxy S, will include software from Skiff allowing owners to read newspapers or magazines on a phone’s 4-inch screen. Along with creating gadgets such as the 11.5-inch e-Reader device introduce during CES in January, Skiff makes e-reader software for computers, tablets and phones.


Skiff’s CEO argues smart phones will “become and important showcase for reading content as the screens get bigger and brighter.” Sharp’s Galaxy S, for instance, uses AMOLED (Active Matrix OLED) for brighter pictures using less energy and more ruggedly constructed. Sharp says the mobile phone is “an extension of your identity” and cell phone users “don’t have to have a compromised experience.”

The question remains, however, whether consumers will think about reading and turn to their phone or curl up with a tablet?

[via Digits and Wall Street Journal]

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