E-Reader Price War Begins

By

kindle_color

A price war of sorts has broken out among e-reader makers Amazon and Barnes and Noble. Although we won’t take credit for it, a short while after we highlighted the Internet retailer’s reluctance to lower it’s Kindle’s price, the Seattle-based company dropped the e-reader’s price to $189, from $259.

Actually, the move likely was more in response to an earlier action by Barnes & Noble, which dropped its 3G Nook to $199 from $259. The bookseller also introduced a Wi-Fi only version of its e-reader for $149. As one onlooker commented, the price of an e-reader dropped $100 in a single day, putting the price of a single-purpose e-reader on par with an MP3 player.


Speaking of MP3 players, Apple, which makes the iconic iPod, announced Monday it’s iPod touch would now be able to read books from the company’s iBooks store. Further blurring the lines between devices, both Amazon and Barnes and Noble introduced iOS applications allowing iPad, iPhone and other devices to read their e-books.

[via Barron’s and Google 24/7]

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