If you read this site every day, it’s hard to imagine that you could have suffered the sort of massive cranial trauma that would prompt you — swollen tongued, googly eyed and phonemically fixated on an open-ended “Duhhhh…” — to waltz into a Best Buy and buy your next Mac. The online Apple store is only a click away, with free shipping even!
But yeah, yeah. I know. Snap decisions and all. Just promise me one thing: if you do, for some reason, make the decision to pick up your next Mac from your local Best Buy, don’t let their Geek Squad sell you a $40 optimization. According to Slate.com’s The Big Money, that optimization is just as much a waste of money as you’d expect.
According to The Big Money:
As even a computer novice might expect, “Mac optimization” is useless. One supposed benefit is putting the user’s name on the computer, according to Best Buy representatives I spoke to. Presumably, anyone who is buying a computer knows how to type in his or her own name, or follow the prompts to do it. Another supposed benefit: checking the Mac’s network connection. This has no value because it is done in the store, while the buyer will use the Mac with a different network at home. Yet a third step involves loading the Geek Squad’s own proprietary software on the computer to scan drives—drives that have never been used and so don’t need to be scanned for trouble. An anti-virus program is also part of the mix, which is an insult to the virus resistance of Macs
Basically, Best Buy is scamming $40 out of first-time Mac buyer’s who don’t realize that their shiny new Macs aren’t prone to the same problems as their PCs… although it’s worth noting that Best Buy’s PC “optimization” service mostly entails deleting desktop icons and slowing computers down.
[Image via Anela’s Flickr stream]
