Although the iPhone or iMac has gotten the lion’s share of attention recently, Apple controversial Magic Mouse is in the spotlight. The new mouse has helped Cupertino double its share and gain 10 percent of sales, market researchers say.
“Sales in November went through the roof,” NPD Group analyst Stephen Baker told AppleInsider. Although Apple remains in third place behind Logitech and Microsoft, Baker said the Magic Mouse showed “tremendous performance” after its October introduction.
The sales figures do not include Magic Mice bundled with Apple’s new best-selling iMacs.
The analyst warned the two-month doubling of market share could be a spike often witnessed with new Apple products. Sales of Apple’s Time Machine also performed well for the first two or two-and-a-half months, then subsided. “That is a pattern we’ve seen with a lot of these products,” Baker said.
Unlike the previous Mighty Mouse, the $69 Magic Mouse eliminated buttons or scroll ball in favor of a multi-touch surface similar to that of the iPhone, iPod touch and MacBook.
In related news, Apple shares cooled only slightly by Tuesday afternoon to $211.15 from a record $211.61 posted on Monday. Reports suggested talk of record iPhone sales coupled with speculation Apple will release a tablet are fueling the price upswing. One Apple analyst, Brian Marshall of Broadpoint AmTech, forecasts Apple shares will reach $260 by the end of 2010. “Apple remains the best technology company on the planet.”
[Via Bloomberg, AppleInsider]
