Long seen as a consumer-focused computer company, Apple reportedly now plans to use popularity surrounding the iPhone and iPad to go after small businesses. As part of the new drive, the Cupertino, Calif. company intends to hire more engineers at its Apple Store retail stores, along with offering conference rooms for local businesses, according to the Wall Street Journal.
Already Apple has begun searching for small business sales staff that could help local companies create computer systems, similar to what HP and Dell now offer. Apple stores that have created teams aimed at small business have seen revenue double, according to the newspaper. Small businesses in North America will spend $328 billion in 2011, up from $310 billion in 2010, according to Gartner.
The shift could upset a number of authorized local consultants who traditionally have helped small businesses with Apple systems. One Virginia consultant to the WSJ that nearly 50 percent of his customers come from the Apple Store.
