Last week it was Hearst Corp. Today, Condé Naste, publisher of magazines such as the New Yorker, announced an iPad subscription deal with Apple. The agreements appear to mark the end of a stalemate which devalued publishers’ iPad applications while also keeping some of the most popular periodicals from the best-selling tablet.
Readers of the New Yorker can now pay $5.99 per month for the iPad version, instead of $4.99 per issue. Most importantly, subscribers to the print magazine now get the iPad app for free. Previously, print subscribers were required to pay extra for each issue available on the iPad.
Last week, Hearst said Apple now allowed it to offer in-app subscriptions via its iPad application. There has always been a tug-of-war between Apple – who wanted to keep tight control over iTunes customer information – and publishers who needed the info to push out their subscription offers. In the case of Condé Nast, the publisher can now ask for the user’s name, zipcode and email, according to All Things Digital. Additionally, the publisher now can bundle the iPad app with a print subscription.
Time Warner appears to be the last publisher to work out a subscription deal with Apple. The new round of talks between the Cupertino, Calif. tech giant and publishers seeking to get a piece of the growing iPad advertising pie is being confirmed by the New York Times‘ media columnist David Carr.