Euro Consumers Heart Apple
Used with a CC-license, thanks sheriffmitchell on Flickr.
Apple topped a survey of brands that Europeans are “passionate” about.
Some 10,000 Old Continent dwellers of 15 nations were asked to reveal their passions for online research agency Panelteam.
Consumer electronics all got Euro-folks hearts racing: the top five brands are Apple, Sony, Coca-Cola, Samsung and Adidas. (And this despite the relative high cost of Apple products — compared to US prices — and without the benefit of ad campaigns like “Get a Mac” in most countries.)
German-based sportswear maker Adidas was the only European company in the top five, though regional passion preferences turned up local companies for each country.
Nicole Martinelli is a San Francisco native who has lived in Milan and Florence, Italy. She's written for Wired.com, The New York Times and Newsweek. You can find her on 
