Euro Consumers Heart Apple

Used with a CC-license, thanks sheriffmitchell on Flickr.

Apple topped a survey of brands that Europeans are “passionate” about.

Some 10,000 Old Continent dwellers of 15 nations were asked to reveal their passions for online research agency Panelteam.

Consumer electronics all got Euro-folks hearts racing: the top five brands are Apple, Sony, Coca-Cola, Samsung and Adidas. (And this despite the relative high cost of Apple products — compared to US prices — and without the benefit of ad campaigns like “Get a Mac” in most countries.)

German-based sportswear maker Adidas was the only European company in the top five, though regional passion preferences turned up local companies for each country.

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About the author

Nicole Martinelli is a San Francisco native who has lived in Milan and Florence, Italy. She's written for Wired.com, The New York Times and Newsweek. You can find her on Twitter , Facebook and Google+.

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Posted in News, Quickies | Tagged: apple brand |

http://willj.net/ Will Jessop
I’m not happy with the large price difference between US and EU Apple kit though, feels like we are getting shafted on that.
Julian
You have to take taxes into account. The US store shows prices without taxes and on top of that the VAT in the States is generally lower than anywhere within the EU.
e.g. 19% in Germany
1699 US$ = 1236,53566 â‚¬
1 236,53566 * 1,19 = 1471,47744 â‚¬
+shipping +customs
It’s 1599 â‚¬ in the DE store so it remains more expensive than in the US, but the difference for which apple is responsible isn’t as big as people believe it is.