Apple tends to focus its energies to making news and product announcements on its websites, but they’ve been experimenting a bit lately with integrating their PR machine with social media… mostly by putting up official iPad videos on their own YouTube channel, as well as pushing word of new Quicktime trailers through Twitter.
But 9to5Mac just noticed something interesting that may hint at Apple’s future plans for the popular Twitter micro-blogging service. Over a year ago, someone took over the twitter.com/Apple username… but now, in the wake of the iPad announcement (in which the iPad out-tweeted Obama’s state of the union address), it looks like that squatter’s been evicted.
Even better? You can’t sign up as Apple. This isn’t just a case of an account name being deleted: Twitter is clearly reserving the Apple account for Cupertino.
Of course, this could just be on Twitter’s own initiative, but it makes sense: Apple surely knows that Twitter is an amazing marketing and branding tool, and they’re presence on the site can only amplify the buzz about their company.