Apple Is Selling Awesome ‘Lucky Bags’ With Discounted Products… If You Live In Japan

Screen Shot 2013-12-26 at 3.30.06 PM

In Japan and other Asian countries, an annual tradition that many retailers participate in during the holidays is called “Fukubukuro,” commonly referred to as “lucky” or “mystery” bags.

The concept is simple: you put together bags of heavily discounted products at random and sell them to customers who don’t know exactly what they’re getting. It may sound weird to westerners, but if you really think about it, an overweight old man in a bright robe coming down your chimney at night is a lot weirder.

Anyway, Apple Japan is participating in the tradition again this year, and it has confirmed the special sale’s kickoff date of January 2nd. Lucky Bags will cost 36,000 yen, or around $345. Bags usually contain items like iPods, random accessories and t-shirts, but customers have received more expensive hardware like iPads and even MacBooks in years past.

Supplies are limited, so Apple stores in Japan will definitely have lines of eager customers after New Years.

Related
  • TylerHoj

    I was JUST there! Ahhhh *sobs* Oh well, I’ll be a legal resident of Japan late next year so I’ll catch this in 2015.

About the author

Alex HeathAlex Heath has been a staff writer at Cult of Mac for three years. He is also a co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

(sorry, you need Javascript to see this e-mail address)| Read more posts by .

Posted in News | Tagged: , |