In Japan and other Asian countries, an annual tradition that many retailers participate in during the holidays is called “Fukubukuro,” commonly referred to as “lucky” or “mystery” bags.
The concept is simple: you put together bags of heavily discounted products at random and sell them to customers who don’t know exactly what they’re getting. It may sound weird to westerners, but if you really think about it, an overweight old man in a bright robe coming down your chimney at night is a lot weirder.
Anyway, Apple Japan is participating in the tradition again this year, and it has confirmed the special sale’s kickoff date of January 2nd. Lucky Bags will cost 36,000 yen, or around $345. Bags usually contain items like iPods, random accessories and t-shirts, but customers have received more expensive hardware like iPads and even MacBooks in years past.
Supplies are limited, so Apple stores in Japan will definitely have lines of eager customers after New Years.
- Source Apple