Apple has a new TV ad for the iPhone 5c and iOS 7 out called “Designed Together.” The ad blends parts of the iOS 7 interface with the 5c’s brightly colored exterior quite nicely, and it makes you realize how the phone was really designed with the software in mind.
Alex Heath is a senior writer at Cult of Mac and co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.