Yes, These Guys Are Already In Line For The iPhone 5S And 5C

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If you were planning on being one of the first in line to buy the upcoming iPhone 5S or 5C, you’ve been beat. Two guys from Apple reseller Sell Your Mac showed up at the iconic Fifth Avenue Apple Store in New York City this morning only to find that two other guys were already camped out.

Apple won’t even be announcing its new iPhones until Tuesday, but that hasn’t stopped lines from forming. A lot of companies do this kind of thing for brand promotion and media attention, but waiting in a line for two weeks to get a new iPhone takes commitment either way.

Regardless of their motives, props to the Sell Your Mac guys for getting in line so early. And to the dudes that were already there, your obsession with Apple is unquestioned.

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  • Gregory Wright

    There is something seriously wrong with those people.

  • ConduciveMammal

    I never understood why people do this. Why do they feel such need to be number 1-2 to get a piece of hardware when they could wait just one day and still get it. It’s like the tech-fans equivalent of the 4chan fags that shout “first!” On every post

  • RajaSandhu

    Considering most press outlets will be covering this—and these ‘two guys’— I think it’s a very clever way to get some attention / exposure to a relevant business. They are equipped, bearing logos on their chests looking pretty happy, hurting no one.

  • Steven Quan

    Considering most press outlets will be covering this—and these ‘two guys’— I think it’s a very clever way to get some attention / exposure to a relevant business. They are equipped, bearing logos on their chests looking pretty happy, hurting no one.

    I don’t think Apple is sponsoring these guys to be out there. It’s no different than people who camp out for Black Friday weeks in advance, trying to get a leg up on everyone else.

  • lwdesign1

    Honestly folks, it’s easy to understand if you actually read the article. The “two guys” are there to get free press coverage for their company “Sell Your Mac”. It’s worth millions in PR to have hundreds of newspapers and web sites write a story about them being in line early to get their phones. Their company and logo get lots of exposure.

About the author

Alex HeathAlex Heath has been a staff writer at Cult of Mac for three years. He is also a co-host of the CultCast. He has been quoted by places like the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too. All DMs excepted.

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