How loyal are you to Apple? New research shows that Apple has the most loyal and devoted customer base in the computer business.
Forrester recently conducted a survey to determine how loyal the average computer owner is to a given company. While 85% of worldwide customers don’t claim loyalty to a certain brand (defined in the above chart as “Free Radicals”), the remaining 15% have a strong allegiance to Apple.
“Loyalists” are defined by Forrester as customers who own a majority of devices from one of the three companies listed above. “Devotees” are customers who only own devices from a single company. As you can see, Apple dominates in both groups.
Another recent survey by Yankee Group found that 91% of iPhone owners in the U.S. plan to buy the next model when it’s time to upgrade.