Although for many years Macworld was the place where Apple showed off their new products, the company decided to orphan the expo in January 2009, claiming trade shows were now superfluous with the dawning of the Internet.
Of course, Macworld’s recreated itself since then as a place for third-party companies to show off their wares, but as Apple has increasingly emphasized its iOS side of the business, the Macworld name has started seeming anachronistic.
You probably won’t be surprised what Macworld’s organizer’s are renaming the conference. You may be surprised at what a charmless mouthful it all is, though.
Yep, Macworld is now rebranding itself from Macworld Expo to Macworld|iWorld, in order to stress that we live in an age in which both Mac and iDevices are equally important products in people’s lives.
But blech, what a mouthful. What an ugly little line delineating the Mac and the iDevice family, when iCloud is meant to bring them together. In fact, why call it Macworld at all anymore? Surely iWorld is less convoluted, more inclusive and pure. If people are worried that the Mac is being left behind, surely they can be reminded that ‘i’- precedes both the iMac and iBook, and is a letter still very much synonymous with the Mac world.
That said, Macworld|iWorld is still the same old expo we all know and love, and registration is now open. You can sign up here,
