Up next in 10
Get ready for the next “Awe Dropping” September #iPhone #appleevent featuring the exciting #Apple #iPhone17 series and more new products.
Produced by Extra Ordinary for Cult of Mac
Chapters:
0:00 Apple event date and time
1:45 What does it mean?
5:32 Live vs. prerecorded events
8:59 What to expect
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0:00
[Music]
0:01
Massive news. We got a We finally got
0:05
the invite to the September event.
0:08
We did.
0:09
Well, we didn't. The internet did. Yeah.
0:13
Yeah. Okay. So, it's odd dropping. And,
0:14
uh, so, uh, you know, doesn't really
0:17
tell you what's going to be at the
0:18
event, but of course, it's going to be
0:19
the iPhone 17 lineup. Uh, the image on
0:22
the events invitation, I don't know if
0:23
you've seen it, but it's a like a
0:24
glowing multicolored Apple logo. kind of
0:27
looks like a pronounced fleer. F Lir
0:30
forward looking infrared image uh like
0:33
predator vision if you remember that
0:34
movie
0:35
predator vision right that's it's a
0:36
thermal image isn't it it's definitely
0:38
thermal in fact didn't the um the file
0:41
name for the image was something thermal
0:44
it mentioned literally
0:45
I can't remember the alt text yeah I uh
0:48
I remember reading that and now I've
0:50
completely forgotten what it said but uh
0:53
so so now we know what the hottest part
0:55
of the apple logo is we know that the
0:56
top of the apple and the leaf are very
0:58
cold the bottom of the leaf is very hot.
1:01
Uh the the the bottom of the apple is is
1:03
kind of warm, but the bite the equator
1:06
of the apple is very hot because in this
1:08
in this invitation, you know, it's
1:10
mostly black. There's like some blues in
1:12
there, but you know that we the yellows
1:14
around the bottom and then like a hot
1:16
red ring around the edge of the apple.
1:18
So that that is now canonical
1:20
information. The bite of the apple is
1:21
the hottest part
1:23
as it should be, right?
1:25
And not just a small difference, like a
1:26
very big difference like it's glowing
1:28
red. So
1:30
yeah. Uh and if you happen to look at it
1:33
on uh you know an iPhone or an iPad, you
1:36
can you can press it and it it interacts
1:38
with your finger, you know, the touch,
1:40
which is kind of a cool little Easter
1:41
egg.
1:42
Um let's see. So of course, people start
1:47
peering at this thing and wondering does
1:49
it offer any hints about what's coming?
1:51
Some people think it's it's a hint about
1:52
vapor cooling coming the iPhone, which
1:54
is a rumor we've heard. Others with
1:56
bigger dreams like for instance our own
1:58
Leander Kaney thinks that maybe it's
1:59
about the Apple Watch blood pressure
2:01
monitoring or uh as Leander also said
2:03
maybe it means nothing.
2:06
Is is there a link between Apple Watch
2:08
blood pressure monitoring and like
2:10
thermal imaging? Is that is that how
2:12
they work?
2:15
Not really.
2:16
Okay.
2:18
I mean you know the sensor it maybe it's
2:20
evocative of the of the blood pressure
2:22
monitoring sensor the light that shines
2:23
on the back of the Apple Watch.
2:25
Yeah. But it's not really a thermal
2:27
image. Um,
2:29
it's infrared, isn't it? So,
2:31
yeah, I guess it is. Maybe it is.
2:33
Maybe. I mean, well, there's there's two
2:35
different layers to it. There's how the
2:37
sensor actually works, and then there's
2:39
how Apple marketing chooses to depict
2:41
how the sensor works, which is often
2:43
very different. Like, you know, for
2:45
example, with Apple Silicon, the actual
2:47
chip doesn't look like Apple's neat
2:48
little tidy like wireframe diagram with
2:50
like, oh yes, here are the RAM chips
2:52
here. Here's the GPU. Here's this. like
2:54
it's it's that's pretty much completely
2:56
fake. Uh so Apple might choose to depict
2:58
the blood pressure thing with like a
3:00
sort of, you know, pulsating blue,
3:03
yellow, red animation that kind of
3:05
evokes that, but you know that that
3:07
that's kind of a stretch. That's me
3:09
stretching stretching to fit your theory
3:11
there. Um
3:12
yeah, right. Which is which was a
3:13
stretch in the first place. I' I've
3:14
heard other like Steve Troutton Smith I
3:16
think uh might have linked it to like
3:18
you know maybe this is there there have
3:20
been rumors of like the AirPods Pro 3
3:22
coming at this event ahead of other
3:24
rumors and there's rumors that that
3:26
would have like you know in-ear
3:29
like
3:30
what do you call like heart rate
3:32
monitoring heart rate monitoring yeah
3:33
temperature whatever maybe more health
3:36
sensors in the AirPods and maybe that
3:38
could be the link there. H
3:40
I think the vapor cooling is probably
3:42
the you know the um the thing right the
3:44
possib the most the most likely
3:46
possibly.
3:47
Mhm.
3:48
And that of course is a new cooling
3:49
system for the iPhones. Is it going to
3:52
be on the regulars or just the pros?
3:54
Anyone know?
3:55
I've read both things.
3:57
I I've I've read things that say iPhone
3:59
17 lineup, but then I've I've also seen
4:01
seen things that say specifically
4:03
supposedly coming to the Pro models just
4:05
so that they have better, you know,
4:08
better performance, right? is cool.
4:09
And I've also heard maybe only the Pro
4:11
Max. So,
4:12
Oh, really?
4:13
all over the map.
4:14
Well, it couldn't be a less exciting
4:16
feature to um to to highlight, right? I
4:19
mean, that's not exactly ordropping. And
4:22
a lot of people have been complaining
4:23
about the the heat of the of the latest
4:25
iPhones. Like the the iPhone 15 got hot.
4:28
The iPhone 16 also gets pretty hot. I
4:31
think like people who actually use these
4:32
phones, especially people who use them
4:33
without cases, feel very often, my phone
4:36
is getting unusually hot in my hand,
4:38
especially after running the iOS 26
4:40
betas all summer,
4:42
right? That'll heat them up. Yeah, I
4:44
have never had a problem with heating
4:45
with my phone, but then again, you know,
4:46
I never do anything like really
4:47
spectacular on it. But
4:48
or if you ever use Apple Intelligence,
4:49
like I was using, you know, I'll be
4:51
running Gen Moji like uh later in this
4:53
show. My phone's going to get very hot
4:55
after doing that for a few minutes.
4:57
Really?
4:57
Oh, okay.
4:58
Yeah. running Apple intelligence heats
4:59
up your phone a lot if you're using like
5:01
the writing tools or you know image
5:03
cleanup or stuff like that or especially
5:05
image playground and you know if these
5:07
are features that Apple wants to put in
5:08
their phones like cooling them down more
5:10
effectively means that your phone can
5:13
run faster and for longer and uses less
5:14
battery because it doesn't have to
5:16
underclock to you know keep itself from
5:19
melting like an Apple 3.
5:22
I I uh I never noticed that Apple
5:24
intelligence makes the iPhone run hot. I
5:26
wonder why.
5:30
That's right.
5:32
10:00 a.m. Pacific is when it starts.
5:34
You can stream it, you know, as
5:35
everybody knows, you can go Apple's
5:37
event site. I think you can stream it on
5:39
YouTube if you don't want to use Safari.
5:42
And uh yeah, big fun. I God, it's going
5:47
to be all pre-recorded again, isn't it?
5:48
I I like the pre-recorded stuff. I mean,
5:50
people were complaining about Google's
5:51
event, you know, the Pixel phones, and
5:53
what a complete,
5:54
you know, like they were saying that it
5:56
it suffered because it was a live event.
5:57
They would have been better if they had
5:58
if they done it pre-recorded.
6:00
Well, it suffered because it was a badly
6:02
done live event. It it was like a home
6:04
shopping network thing, you know, Jimmy
6:06
Fallon.
6:08
Oh, it's got IP76
6:11
dust protection.
6:12
But even the even the Google people, I
6:13
mean, it just seemed like it had that
6:15
kind of a uh, you know, kind of a tory
6:18
vibe. Yeah. It wasn't even goofy. It was
6:20
just like not great. Um, but but the one
6:23
thing about it with and I've I've talked
6:25
about this for years, the the live
6:27
things, you know, it it it's well, it's
6:29
more vibrant. It's more live. It there's
6:31
a more of a sense of like something
6:32
could go wrong. Something could be, I
6:34
don't know, vaguely humanistic as
6:37
opposed to just like trotting out the
6:40
latest AI polished uh presenters. I
6:43
mean, I question sometimes if if any
6:44
some of these people are actually a
6:46
living breathing people. They're so I I
6:49
also would like to know how many takes
6:50
they do on these things, you know, like
6:52
like how many takes to to for the the
6:55
twominut
6:56
spiel on the latest, you know, Apple
6:59
Watch health feature.
7:01
Not that I'm casting a spursion on any
7:03
one particular presenter or anything. I
7:05
mean, I I just they're all so cookie
7:07
cutter, you know.
7:09
Yeah. It's it's a it's a fire hose of
7:11
information which makes it really hard
7:13
for us specifically to write about
7:14
because there's no there's no pauses,
7:16
you know. Yeah. Whenever they they
7:17
switch presenters, you know, walking off
7:20
stage, walking back on stage, like that
7:22
that's the moment when we all catch up
7:23
on our writing.
7:25
It's like some kind of freaking DJ set
7:27
that just never stops, you know,
7:29
it just what an hour and a half long
7:32
just non-stop.
7:34
Yeah. Well, I know. I went back and
7:36
watched the last one after, you know,
7:38
like you said during the while it was
7:39
live, we were all working and we're all
7:41
trying to like bang out these posts
7:42
about what they're talking about, but
7:43
then after I went back and watched it
7:45
and, you know, it was to totally
7:46
enjoyable. I really quite uh I like that
7:48
fire hose of information. You know, you
7:49
get and and and they, you know, they
7:51
they're kind of disciplined about, you
7:52
know, they'll talk about four or five
7:54
features or whatever. They trot them off
7:56
pretty good. You get a pretty good
7:57
overview of what's what the product does
7:58
and what what what its features are. The
8:01
transition is always kind of fun. They
8:02
have a bit of sense of humor in them.
8:04
Um,
8:04
it transitions through and that's iPhone
8:08
17. And now back to you.
8:10
Yeah. And then there's some sweeping
8:12
shot as they fly, you know, through the
8:14
drone through the Apple space campus,
8:17
right? Yeah. I would I would like it if
8:19
they used less uh boilerplate language,
8:23
but but I agree they do get they
8:25
effectively communicate a whole hell of
8:27
a lot of information in in a very short
8:30
time. So,
8:30
and the pre-recorded format allows them
8:32
to have more variety of presenters as
8:34
well. You know, present like the the
8:35
direct manager of this project rather
8:37
than having, you know, Greg Joy talk
8:39
about the entire iPhone.
8:41
Yeah. I mean, I suppose there's
8:42
advantages and I I'm not I'm not saying
8:44
they're poorly done. I mean, I think
8:45
they're excellently done. I just they
8:47
just feel kind of so so prepackaged.
8:51
I don't think Do you think live events
8:52
are ever going to come back ever? I
8:54
seems unlikely at this stage.
8:56
I don't know.
8:56
Pull one out for that.
8:59
So, should we talk about what else we
9:00
think's coming in at this thing? I mean,
9:02
yeah. Yeah, let's let's what what are we
9:03
going to expect? Uh
9:04
I I I was thinking about this, you know,
9:05
of course, iPhone 17, you know, four
9:07
models supposedly, the normie regular
9:09
iPhone, the uh Pro and Pro Max, the
9:12
expanded camera module, and uh super
9:14
slender new iPhone Air is what we think
9:16
it's going to be called. Um other
9:19
products supposedly Apple Watch Series
9:21
11 and maybe Apple Watch Ultra 3. People
9:24
are talking about that more and more, so
9:26
maybe that's actually coming. AirPods
9:28
Pro 3 with heart rate monitoring as you
9:29
mentioned. Uh iPhone cases. Oh my god,
9:32
who can wait to see the new iPhone
9:34
cases? Uh the other thing that I was
9:36
when I was thinking about this, oh yeah,
9:37
app this is when Apple's going to like
9:39
reintroduce liquid glass, right? They're
9:41
going to pretend nobody knows what
9:42
liquid glass is.
9:46
Remember how they always do that? They
9:48
always basically re do a a WWDC rerun of
9:51
of all the software stuff. So that might
9:55
be like the the main part of the show.
9:57
Who knows?
9:57
Yeah, I I hope they do that like sort of
9:59
in the middle of the show like so I have
10:01
time to finish whatever articles I'm
10:02
writing and catch up.
10:04
Yeah, we should have like a a office
10:06
pool on, you know, which which device
10:09
will be mentioned first because then
10:10
that person always gets plucked out of
10:12
the conversation and has to go hammer
10:15
out their news post about it.
10:16
It's almost always the Apple Watch,
10:17
isn't it?
10:18
Yeah. Well, has from what I can
10:20
remember,
10:20
they they usually do Apple Watch,
10:22
AirPods, and iPhone or like maybe
10:25
regular iPhones, AirPods, and then they
10:26
end with the Pro phones.
10:28
For the life of me, I can't remember
10:30
what order they do this stuff in.
10:32
That's fair. I mean, your your
10:34
experience of the Apple events is even
10:36
more so of a tornado than mine, so I
10:38
don't blame you there. You're probably
10:39
editing them in the wrong order, and you
10:41
know, you've tuned out the the actual
10:43
live event like 30 minutes ago. It's
10:45
also pretty likely like Mark German
10:47
seems insistent that they're going to
10:48
come out with an Apple TV 4K. I think
10:51
the fourth generation one now. So that
10:53
might come as well. I I guess another
10:55
question is like what are we expecting
10:57
to buy?
11:00
Yeah. Well, I'm think I'm actually for
11:01
the first time ever just going to get
11:03
the regular iPhone, not a Pro model,
11:05
which would be the first time ever in
11:07
the history of iPhones.
11:09
Are you are you actually going to go
11:10
with the regular iPhone or are you going
11:11
to wait for the iPhone 17e?
11:14
The regular iPhone. just the regular
11:15
one. Yeah. Yeah. Um
11:17
but we'll see. I don't know. Um it's
11:20
hard to It is It is really tempting all
11:22
the pro features, the cameras,
11:25
even though I don't really use them so
11:27
much anymore cuz my kids are grown up
11:28
now, you know. So, what do I take
11:30
pictures of?
11:31
The cat. Um
11:33
it's uh
11:34
neighbors.
11:35
[Laughter]
11:38
It's uh I you know, it's it's it's that
11:42
fear of missing out. It's like, "Oh god,
11:44
you know what? If what if I I do need
11:47
that, you know, I'm going to go on
11:48
vacation. What if I need that?"
11:50
Yeah. You say that now, I bet after the
11:52
event, you're going to be much more
11:53
conflicted about that and you're going
11:54
to end up buying the profones because
11:55
Apple's going to like mark Apple's going
11:57
to make the profile look really really
11:59
good and you're be like, "Oh, but I have
12:00
to have it."
12:01
I could record an album in my hotel
12:02
room.
12:04
Well, I think Apple intelligence, that's
12:06
the only thing I'm really worried about.
12:07
like as long as they support Apple
12:08
intelligence, which even though it's
12:10
it's not great, some of it is good and
12:12
and
12:14
those are more essential. I think having
12:16
those software features are more
12:18
important than having the super fancy
12:20
cameras because the cameras on the
12:21
regular phones are just as good. You
12:22
know, for the kind of photography I do,
12:23
the sort of snap stuff, um they're
12:26
perfectly adequate. In fact, I can't
12:27
even tell the difference. I was looking
12:29
at some of my my mom's pictures and and
12:32
even though she's a terrible
12:33
photographer, they they actually look
12:34
okay. They look fine. I mean, the entry-
12:36
level phones also have like the the the,
12:38
you know, 2x optical zoom, you know,
12:40
that just crops the sensor in, but you
12:43
know, you're only really missing out the
12:45
advanced features nobody ever uses like
12:47
cinematic mode and all that stuff and
12:49
the and the telephoto. So,
12:51
yeah. Well, I don't even like telephoto,
12:53
you know, shots, landscape anyway. I
12:55
mean, they're good for portraits. That's
12:57
probably the best uh reason to use them.
12:59
But yeah, um I've never used a
13:02
cinematic. Well, never once except I
13:04
think when I was testing it and and then
13:06
I never went back to it. I probably
13:07
should. I probably am missing out on on
13:09
on using these things. But
13:10
do it for your documentary.
13:13
Yeah. Which documentary? It's the life
13:15
of Leander Kaney.
13:16
That's what I I I love all these uh you
13:18
know, when they do these events and
13:20
things, you know, there's so much
13:22
aspirational stuff. you know, oh wow,
13:24
you can do all this amazing stuff with
13:25
this tool and and then you get it and
13:27
you're like, well, I guess I'll send my
13:29
Darts team a text message. And it's
13:32
like, uh, you know, it's still it's nice
13:34
to know that you could do this stuff if
13:36
you ever, you know, had time to pursue
13:38
something creative or, you know, chose
13:40
to take some time to do something
13:42
creative. Uh, Apple Watch Ultra
13:45
especially is that way. Oh my god, I
13:46
could be climbing a mountain. The the
13:48
other big rumor about the iPhone
13:51
Pro is that it's going to be orange,
13:54
right? So, this this is the one thing
13:56
that I am super curious about and I'm
13:59
almost certain I'm going to be
14:00
disappointed. I'm almost certain that
14:02
the orange will be just a boring orange.
14:06
I
14:07
slightly peach.
14:09
Are you bracing yourself for that?
14:10
I'm I'm thinking more on the brown edge
14:14
of things. And uh I I posted something
14:17
on Twitter which is a very vibrant uh
14:21
community, lots of people uh
14:26
showcasing what I want it to look like.
14:28
I mean, I want it to look like uh I I
14:31
actually searched up what this metal
14:33
flake candy paint job, you know, like
14:35
like uh on a custom car. That's what I
14:39
want, you know? I want it to look just
14:41
super vibrant and like whoa, look at
14:43
that thing. I want people to almost if
14:44
you're out in the sun to almost have to
14:45
like uh you know shield their eyes. I
14:48
mean which I mean to be fair that's one
14:51
of the things about even the dullest
14:54
iPhone pro colors. Like if you get them
14:55
outside you can see a little bit of
14:58
speckling, a little bit of fleck and it
15:00
actually starts to look slightly less
15:03
dull and corporate and boring. So, you
15:05
know, I think they should just take that
15:07
to 11 and and just make that orange
15:09
phone like the most obnoxious,
15:12
brilliant orange color that's ever uh
15:15
ever been seen on a a custom car,
15:18
right? Make it look like a low rider.
15:19
Yeah,
15:21
that's not going to happen. Lewis,
15:22
you're wishful thinking.
15:23
I know. I'm wishful thinking. Come on.
15:26
Yeah, like you said, brown kind of
15:29
peachy brown.
15:30
Orangeish brown.
15:32
Yeah. I mean, remember what was the what
15:33
was the color of the purple one? You
15:34
remember we got really excited about
15:35
that and deep
15:36
purple.
15:36
You bought not one but two.
15:39
Yeah. The wife and I both got them. She
15:41
plucks it out of the box. She goes,
15:42
"That's not purple."
15:45
And as as I mentioned before, if you
15:47
took it outside, it almost looks
15:50
slightly purple. And there was a little
15:51
bit of fleck and stuff that looked kind
15:53
of cool, but you know, inside it's just
15:55
like, oh jeez, another bluish black
15:57
purpley bru. It's like the color of a
16:00
bad bruise basically. I mean, Apple
16:01
designs these things in like a 2,00
16:03
under like 2,000 lumen lights that are
16:06
just like blasting them with their full
16:07
potential color reflecting the most
16:09
light possible. So, they they've got a
16:11
skewed environment there.
16:12
Yeah.
16:13
Yeah. Yeah. Yeah. Yeah. Yeah. Well,
16:14
that's one of the advantages about going
16:15
with a regular phone. It's going to be,
16:16
you know, like I'll have a a range of
16:18
nice bright colors to choose from. I
16:20
really like that.
16:20
What an ultramarine. Is that what they
16:22
call the um the kind of bluey
16:24
Yeah, that was it. That that's actually
16:26
I mean that's closer to what I'm looking
16:28
for and I hope to god they actually do
16:29
it. I mean, there's been so much talk
16:31
about this orange iPhone Pro, so
16:34
I don't know.
16:35
Well, which one are you going to get
16:36
then? Do you think you that's probably
16:37
what you're going to be leaning for? The
16:38
the Pro Max?
16:40
No, not a Max. The Pro Max is too much.
16:43
Way too much phone. I I just can't put
16:46
myself through another year of it. It's
16:48
too too big, too uncomfortable. Even I
16:51
was picking I picked up my iPhone 17 or
16:53
16 Pro today. I'm like,
16:56
it's so big. I mean, it
16:58
they're large phones. even the small
16:59
ones. So, I don't know. I'll probably go
17:03
with the 17 Pro just and and to be
17:06
honest, only because I'm on the upgrade
17:08
program. I mean, at this point, I don't
17:10
if I was a non if I was not a member of
17:13
that, there's no way I would buy a new
17:14
phone this year. Mine is totally fine.
17:16
The battery is totally fine. I I there's
17:18
not a single thing wrong with it.
17:21
Nothing. It's It's never too slow. It's
17:24
never too hot. It's never too anything.
17:27
It's just It's just fine. and I could
17:28
probably use it for two more years, but
17:30
no, I'm on this upgrade program which
17:32
I'm starting to wonder is should I do
17:35
it? But
17:36
yeah, I mean there was a a fun thing on
17:38
Masttodon which is a fun community of a
17:40
lot of engaged Apple enthusiasts where
17:41
people are comparing their battery stats
17:43
against each other and
17:44
I've heard of it six of them. Yeah,
17:47
I I still have like a 100% of my battery
17:50
capacity available and it's been almost
17:52
a year and I've only like cycled it like
17:54
260 times. So, I have Yeah, battery is
17:57
not a problem for me at all.
17:59
Yeah, I see people complain about the
18:00
battery all the time and I always see
18:02
these screenshots, you know, battery
18:03
life. Oh, it's down to 96% and people
18:05
are losing their minds
18:07
over it. You know, one of the things I
18:08
did uh that you just reminded me is that
18:10
I think this is the first phone I've had
18:12
that hasn't been destroyed. It hasn't
18:14
got any cracks
18:16
really.
18:16
I've had it I've had it in a bumper case
18:18
all year, but there's no screen cracks.
18:20
I don't have a screen protector case.
18:22
Let's be clear, that's not a sorry, a
18:24
silicon case. Yeah, silicon case.
18:27
Uh, and yeah, no screen cracks. And I I
18:30
usually put a screen protector on it,
18:32
but there's no no screen cracks at all.
18:33
And I think this is a testament to the
18:35
ceramic glass that they use to protect
18:37
these devices.
18:38
Ceramic shield, is that what it's
18:40
called?
18:40
Ceramic shield. Yeah. Yeah. Yeah. No uh
18:43
no dings, no scratches on it at all.
18:44
They're much more durable than they used
18:46
to be.