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0:00
[Music]
0:01
Uh the colors of the new iPhone um 17
0:04
series coming up in just a couple of
0:06
months is actually, you know, much
0:07
closer than than you might think. Um and
0:09
this one's a strange one because it's
0:11
actually sort of it's not a rumor. It's
0:13
confirmation if if Macworld, which has a
0:16
scoop is to be believed. They claim to
0:17
have got hold of internal Apple
0:19
documents that actually details the
0:21
precise panone colors that are going to
0:24
be used in the upcom upcoming iPhone 17
0:26
lineup. Um, and you know, that's that's
0:29
quite a quite a score on their behalf,
0:31
you know, because usually it's like, you
0:33
know, you see renders and stuff that
0:35
come out of case makers or the supply
0:37
chain.
0:37
Yeah.
0:38
Last year, everybody knew that like, you
0:40
know, Desert Titanium was going to be
0:41
like this sort of
0:42
the rumors were suggesting it was going
0:43
to be like a bronze color and that was
0:45
just completely wrong. It ended up being
0:47
barely gold, but these are like solid
0:50
panone references.
0:51
The precise numbers. Yeah. I've never
0:53
seen this before. I mean, we had the the
0:55
rumor that we previously was uh based on
0:58
um uh the uh the the lenses, wasn't it?
1:02
The little lens modules. And so, you
1:04
know, they were colored and you could so
1:06
this actually confirms that previous
1:08
leak and but the, you know, it was
1:10
difficult to sort of imagine what the
1:11
thing was going to look like without
1:13
having these uh these precise color
1:15
references. But anyway, now it's all
1:16
spelled out and it's actually, you know,
1:18
like a a bigger range of colors than
1:20
Apple's offered previously, mainly
1:22
because they now have this new iPhone
1:24
Air model. So there are um colors for
1:28
the base level iPhone 17, the iPhone 17
1:32
Pros, and then the iPhone 17 Air. Um and
1:37
the colors for the iPhone 17 Air
1:39
according to Macworld
1:41
um are going to be uh lighter colors
1:45
which are supposed to emphasize the
1:48
lightness of the air. Uh and these will
1:51
be where is it? um
1:53
black, white, light blue, and light
1:55
gold.
1:56
Light gold.
1:56
So, this this confirms that the the the
1:58
image that we saw last week on the show,
2:01
you know, black and white, but then just
2:03
like barely blue, barely gold on the 17.
2:05
Well, this is because it's made out of
2:07
titanium, isn't it? That the frame for
2:08
the iPhone 17 air, because it's so thin,
2:10
is um going to be made out of titanium.
2:13
Uh this is related to another rumor
2:15
which uh which was just recently that um
2:18
the iPhone 17 Pros instead of using the
2:21
titanium that the current 16 Pros use,
2:24
they're actually going to switch it back
2:26
to aluminum. So they'll have an aluminum
2:28
frame instead of a titanium frame like
2:30
the current lineup does. And this, you
2:32
know, of course is like, you know, why
2:34
why would they do that? It's aluminum
2:36
being a little less premium than
2:39
titanium. But I think it has a lot to do
2:41
with the colors. I think the colors this
2:43
year um like you said, you know, people
2:45
were expecting a bronze phone, something
2:47
that was um kind of attractive. Instead,
2:49
they got this awful desert titanium,
2:52
which is kind of like I think it left a
2:54
lot of people disappointed. You know,
2:55
the titanium is a lovely material, but
2:58
you can't it's not easy to color. It's
2:59
not easy to tint, which is and and I
3:02
think this is the reason why Apple's
3:03
reverted to aluminum with the um with
3:06
the 17 Pros because it's easier to get,
3:08
you know, more vibrant colors. And the
3:10
colors there are supposed to be
3:12
black, white, gray, dark blue, and
3:15
orange.
3:16
Orange, right?
3:18
Bright orange.
3:19
Yeah. Yeah. Yeah.
3:19
You know, as soon as I heard the orange
3:21
rumor, my mind went straight to Louis.
3:23
And it's like, finally, Lewis can have
3:25
like an iPhone Pro with like a really
3:27
gaudy, vulgar color.
3:30
You know, this this is what he's been
3:31
wanting all these years, and now we can
3:33
have a bright orange phone.
3:34
Well, it's not gaudy, is it? If you look
3:35
at it, it it's actually kind of a you
3:37
know, it's a muted orange. It's not it's
3:39
not a really bright orange,
3:41
I guess. But my my mind first of all
3:44
went to, you know, the the international
3:45
orange on on the Apple Watch Ultra, but
3:47
it's not really that it's not
3:49
international orange, is it?
3:50
No, it's not as bright as that. No, not
3:52
at all. It's again, it's a kind of a
3:53
muted color, but Apple's long long, you
3:55
know, felt that um the pop colors
3:57
reserved for the the the standard
3:59
products, the base level of products,
4:00
and the Pro line has always been in more
4:02
muted colors. you know, like give it
4:03
makes it a little more sophisticated, a
4:04
little more um you know, it it's not
4:08
quite it's not poppy, it's not bright,
4:10
it's not colorful. They're muted colors,
4:13
but I in some ways I mean, it's always
4:15
kind of like kind of a
4:16
It's much more orange than I was
4:17
expecting. Like it's it's pretty
4:18
vibrant.
4:19
It is.
4:19
Maybe my I've I've just had my my
4:22
expectations dulled for so many years,
4:24
but I look at that and I think that is
4:27
orange right there.
4:28
Orange. Well, every year people agonize
4:31
over these decisions. what color am I
4:32
going to get? And then the first thing
4:33
they do is they slap it in a case and
4:35
you can't see and you never and you
4:37
never get to see what color it is
4:38
anyway. People ask me what color my
4:39
iPhone was. I I literally have to go
4:41
look at it to tell you I've forgotten.
4:43
And on the standard iPhone 17, our
4:46
colors are going to be black, white,
4:48
steel gray. So, I guess they're
4:50
introducing a new neutral gray on that
4:52
one. Green, purple, and light blue. So
4:56
sadly they're they're losing the pink,
4:58
which I understand was a pretty popular
4:59
color, but I mean purple's pretty good,
5:02
too.
5:02
Is it a bit weird that they're calling
5:04
it steel gray when it's aluminum?
5:07
Yeah.
5:08
Yeah, good point.
5:09
Even to the point of actually
5:10
problematic because then
5:12
you're calling it something which it
5:14
explicitly isn't and you used to make. I
5:17
there's something there in the room
5:18
which doesn't track through because I
5:19
just feel like Apple's legal be beagles
5:22
would be all over that. The marketing
5:24
names are usually like the last thing to
5:26
leak. So, I don't know if I would
5:27
that like steel gray might just be the
5:29
name of the panone reference color that
5:30
they're going for. Okay. And maybe not
5:32
like what what Apple's going to call it.
5:34
But
5:34
it also makes me think of Zoolander,
5:37
wasn't it? Like steel blue was
5:38
steel blue.
5:39
Was Zoolander's Yeah. Oh. Oh, you can do
5:42
steel blue. Incredible.
5:43
A lot of people are saying, well, oh
5:45
well, you know, they've been selling us
5:47
on titanium for so many years on the pro
5:48
phones. Why are they going back to
5:50
aluminum? I think the benefits of
5:52
titanium were kind of overstated in the
5:55
first place. Aluminum is lighter than
5:56
titanium and I think stronger, which is
5:59
why even on the titanium phones, it
6:01
they're only titanium around the outside
6:03
and they're aluminum on the inside to
6:05
get that some of that lightness and
6:06
strength back. So, I think it'll be an
6:10
upgrade really because of all the
6:12
phones, the Pro Max and the Pro are the
6:14
ones that really need to be lighter. I I
6:16
think that it'd be interesting Catino's
6:18
spin on that because I mean you're
6:20
absolutely right, but then Cutino told
6:22
us titanium was better. So, I'm really
6:24
looking forward to how their PR team
6:26
walks that claim back. Now,
6:28
it's it's hard as a manufacturer. Um
6:30
it's much harder to to work with. Um and
6:34
I I'm not really sure that there's a m
6:36
that much of a um a lightness premium. I
6:39
mean, I only know about titanium and
6:40
aluminum in bicycles. Um, and that
6:44
titanium bicycles are much much nicer
6:46
than aluminum bicycles.
6:48
And they aren't that much heavier. In
6:51
fact, I'm not even sure that there is a
6:52
difference in in weight because I think
6:54
you can use a thinner grade of titanium
6:57
than you can with aluminum because it's
6:59
stronger.
7:00
So, it kind of balances out and it's a
7:03
much nicer material for a bicycle
7:04
because it's it's actually quite uh
7:06
pliant. So, you get a aluminum bikes are
7:10
awful. They're the worst bikes you can
7:11
buy because they're really jerry that
7:14
they're they're extremely harsh and um
7:17
to ride. I hate them.
7:19
Uhhuh. But a titanium bicycle is a
7:22
wonderful beautiful you know metal to
7:24
ride on. It's it's actually quite it
7:27
it's supple enough to to you know uh
7:30
absorb a lot of the road chatter and the
7:32
vibrations. So it's it's actually a
7:34
really nice material for a bicycle. Um,
7:37
for a phone, I don't know that uh um you
7:41
know, for a phone I think they you know
7:43
that I was surprised actually they went
7:45
with titanium because it's it's hard to
7:47
to work with as a as a metal, but
7:50
they're doing unibody, you know, so they
7:51
they cast the the frame and then of
7:53
course they cut out everything that they
7:55
don't need. So there's no issues with
7:57
with with as far as I know with casting
7:59
and and things like that. Um and the
8:01
same with the aluminum as well. So maybe
8:03
the maybe the manufacturing is very
8:04
similar. Um they're using very similar
8:07
processes.
8:08
It's not the first time they've gone
8:09
from uh titanium to alum to aluminum
8:12
though, is it? Because they had the
8:14
titanium PowerBook G3.
8:16
Yeah.
8:16
G4.
8:17
Yeah.
8:17
They're like the first the first kind of
8:19
Steve Jobs
8:21
when he shipped when he announced the
8:23
PowerBook uh G3 with the aluminum
8:25
enclosure. Sorry, the titanium
8:27
enclosure. This was before aluminum was
8:30
a twinkle in Apple's eye at this point.
8:31
And he said that with this laptop, it
8:33
was as good as a Sony Veo. And they
8:35
combined the sex and the power. And um
8:38
yeah,
8:38
I I miss that Apple, you know, like can
8:41
you imagine Apple selling a product now
8:42
as combining sex and power?
8:44
Yeah, it the way he kept saying this
8:46
laptop has the sex just was kind of
8:48
uncomfortable, but
8:51
it wouldn't fly these days.
8:52
No. Well, that was one of the first
8:53
things he said when he came back to
8:54
Apple. He had this big meeting and
8:56
certainly and he was yelling at
8:57
everybody. He said, you know, do you
8:58
know what's wrong with this place? The
8:59
products the products suck. They've got
9:01
no sex in them anymore.
9:03
Yeah. So he brought sexy back to Apple
9:06
and he he sure did.