Former Microsoft Exec: Zune Failed Because The Music Industry Was “Hooked” On Apple


Microsoft killed the Zune once and for all in October of 2011.
Photo: Microsoft

We all remember the Zune. Microsoft’s failed attempt at an iPod competitor gained about as much traction as Windows Phone 7 has during the last two years. Apple already had its hands around the music industry’s neck with the iPod and iTunes — there was no room for something like the Zune. It wasn’t that the Zune was a bad product, it was just too late to the game.

Former Microsoft executive Robbie Bach was in charge of the Zune division, and in a recent interview he acknowledges that Microsoft made a mistake releasing the Zune in the first place.

Microsoft To Unveil Its New Music Service At E3, Coming To An Android And iOS Device Near You



A new music service by Microsoft is expected to rear its face at E3 and should give us a better look into the “Spotify-like” Zune replacement code named “Woodstock.” While we generally wouldn’t be too interested in Microsoft news, the new service is reportedly going to be cross-platform and will indeed be available for Android and iOS.

The Biggest Apple Stories Of 2011 [Year In Review]



Microsoft’s Zune Is Officially Dead



Microsoft is killing the Zune player after five years of unsuccessfully trying to compete with Apple’s iPod.

The Zune is being discontinued thanks to weak ongoing sales, Bloomberg reports. It will not be refreshed when current units sell out.

When the Zune was introduced in 2006, in mold-breaking brown nonetheless, Microsoft CEO Steve Ballmer predicted the player would one day overtake Apple. But it failed to even crack the top five MP3 players. According to NPD, Apple had 77% market share in 2010.

“MSFT abandoning Zune last sign AAPL totally dominated portable music for the last decade,” tweeted industry analyst Michael Gartenberg. “Sony, Samsung, Dell all failed to move needle.”

Gartenberg also predicted that tablets will be the next Zune.

Pundit Paul Kedrosky said: “My main reaction to news that Microsoft is going to stop selling Zunes is … Microsoft still sold Zunes?”

Instead of selling hardware players, Microsoft will shift its focus to putting Zune on smartphones running Windows mobile OS.

With its world class design, Microsoft’s young hip image, and ground-breaking advertising like the spot below, is it any wonder the Zune failed to take off?

(This is a joke, btw)

Melinda Gates Doesn’t Allow Apple Products In Her Home



During his time as head of Microsoft, Bill Gates was famously anti-Apple, going so far as to issue an emphatic decree banning all Apple gadgets on the software giant’s mega-campus. Since then, however, Gates has been replaced by Steve Ballmer and the prohibition against iPods and iPhones has gradually loosened up… but there’s one place where Gates’ fierce rivalry with the House that Jobs built continues unabated: the palatial mansion of Bill and Melinda Gates.