Retail juggernaut Amazon.com keeps running lists of its most-wished-for products that folks want to buy or get as gifts. Consistently at or near the top of the tablet case list, you’ll find Zugu’s popular cases for the 10.2-inch iPad and 12.9-inch iPad Pro.

What makes those cases so coveted? There are plenty of reasons. Read on.

You don’t find many brands on Amazon with an average rating of 5 stars, but Zugu is one of them. The company focuses intently on making the best iPad cases it can, and if rave reviews are anything to go by — and they certainly are — Zugu is wildly successful at its endeavors.

After all, seeing all 5 stars filled in for thousands of ratings of each iPad case has got to be reassuring for shoppers looking to protect their tablet. And that includes cases for iPad mini, iPad Air and iPad Pro, in all sizes.

We’ll take a closer look at Zugu’s iPad cases and how the company got to where it is today below.