How The Retina MacBook ‘Zebra’ Photo Was Made


Steve Bloom's zebra photo was shot on film with a Canon EOS 1N



One of Apple’s hallmarks is that it says “no” to way more products than it says “yes” to. And this kind of perfection is what also lead photographer Steve Bloom to capture the amazing photo of stampeding zebras which features in the promo shots for the new Retina MacBook Pro.

Not only was he shooting on film while on location in Botswana, he almost missed the shot entirely rather than capture something less than perfect.