Apple features Detroit riders and Chinese DJs in new ‘Your Verse’ ads



Microsoft is arming its Surface marketing campaign with a heavy dose of Apple-hate, but Apple is continuing to take the opposite approach by highlighting the amazing things people do with their iPads.

In the latest additions to the Your Verse campaign – Striking a new Chord and Organizing a Movement – Apple has included segments that highlight how Jason Hall has helped revitalize Detroit by organizing massive bike rallies from his iPad, while the Chinese electro-pop duo Yaoband are blazing into a new musical frontiers aided by the iPad Air.