Digital ad agencies aren’t happy about Apple’s new user-tracking notifications

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privacy WWDC
Privacy was a big theme at WWDC.
Photo: Apple

A group of digital advertising associations in Europe have taken issue with Apple’s plan to offer users notifications on which apps track them to offer personalized ads.

At WWDC 2020, Apple announced new tools for iOS and iPadOS that let users better control which apps track them by asking for permission in the form of pop-up messages. The next versions of the iPhone and iPad operating systems will reveal to users what type of data different apps collect. But the digital advertising companies say that this could carry a “high risk of user refusal.”

We rave about iOS 14’s best ‘secret’ features on The CultCast

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CultCast 442: AirPods with health sensors
Get a second shot of WWDC 2020 talk in this week's podcast.
Image: The CultCast

WWDC 2020 This week on The CultCast: We bring you a huge list of great iOS 14 features that Apple did not mention onstage during this week’s WWDC keynote, and there’s a lot here to love.

Plus: Why iOS 14’s new Home screen widgets aren’t as powerful as you might think. And get ready to log into websites with Face ID or Touch ID.

Today’s episode is supported by CleanMyMac X, an all-in-one utility that takes care of your Mac’s health: It’s a macOS cleaner, a performance monitor, a malware remover and, occasionally, a lifesaver. And until July 5th, you can go to macpaw.com/cultofmac to get CleanMyMac X with a 30% discount.