Apple seeks hotshot editor to make Siri great again

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Siri
Apple wants to evolve Siri into a distinct, recognizable character.
Photo: Ste Smith/Cult of Mac

Siri is about to get a huge upgrade in the way it answers users questions and searches.

In a new job listing posted today, Apple says it is seeking a writer and editor who can help evolve Siri from one of the most-criticized digital assistants into a “distinct, recognizable character.”