Apple Store logos around the world have started turning red to highlight Apple’s commitment to raising awareness of World AIDS Day. Red is the color associated with World AIDS Day, dating back to the introduction of its red ribbons introduced in 1991.
World AIDS Day officially takes place this Sunday, December 1. However, Apple Stores are making the symbolic change a few days early.
More than 400 Apple Stores around the world will sport red logos next week, while every Apple Pay transaction will result in a donation to the Global Fund. Apple will also promote apps and games that support (RED).
Tomorrow is World AIDS Day, and — as it has for the past decade — Apple is taking a stand as part of the Product (Red) campaign.
To mark the occasion, Apple is turning its logo red in Apple stores around the world, debuting several new products, selling limited edition content in the App Store, and matching customer purchases with donations to help fund the global fight against HIV.
Apple CEO Tim Cook surprised shoppers at the Georgetown Apple Store on Monday by making an appearance to support the company’s commitment to World AIDS Day.
Cook tweeted photos of his visit to the store in Washington, D.C. He was surrounded by Apple employees wearing red T-shirts to mark the day, which is aimed at raising awareness about the spread of AIDS, showing support for people living with HIV and honoring those who have died from the disease.
Apple Store logos around the world turn red today to mark Apple’s commitment to raising awareness of World AIDS Day. Red is a color synonymous with World AIDS Day, and the battling of HIV, thanks to the red ribbons first introduced back in 1991.
Apple has changed the color of its Apple Store logos since 2012. Apple has described December 1 as part of its “biggest fundraising push yet”. Any items bought through brick-and-mortar Apple Stores today will have a percentage of their sales donated to the charity.
Apple has announced plans for its “biggest fundraising push yet” for this year’s World AIDS Day on December 1 — with a dedicated new section of the App Store, and plans to donate a portion of all sales on two of the year’s busiest shopping days.
“Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give,” Tim Cook said in a statement. “For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact.”
“This year we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well.”