Apple Watch Series 9 brings a faster S9 chip that the company says will boost performance, make Siri more usable, and enable an entirely new “double tap” gesture.

The new Apple Watch, introduced Tuesday during Apple’s “Wonderlust” event alongside the second-gen Apple Watch Ultra, also adds Apple’s updated Ultra Wideband chip, which the company says will make the smartwatch work better with Apple’s Find My network, among other things.

“Apple Watch Series 9 has been redesigned on the inside with the all-new S9 chip, giving it a big boost in performance and capabilities,” said Deidre Caldbeck, director of Apple Watch product marketing. “It’s our most powerful Watch chip yet.”

Aside from the impressive internal updates, the 2023 Apple Watch lineup looks much the same as last year’s models.

The Apple Watch Ultra 2 is here. And it builds on the original model in all the right ways.

Announced today during Apple’s “Wonderlust” event, the Apple Watch Ultra 2 packs a faster S9 chip, a newer Ultra Wideband chip and longer battery life.

Today at Apple’s “Wonderlust” event, while people tuned in to hear about iPhone 15 and Apple Watch, Cupertino had just one piece of news to share about Vision Pro. Apple CEO Tim Cook kicked off the event saying the device is still “on track to ship early next year.”

Apple took down its online store this morning ahead of the “Wonderlust” event scheduled for later today. The company should announce the iPhone 15 series, new Apple Watch models, and more at the event.

Over the last decade, the company typically has taken down its online store ahead of major product launches.

Apple will unveil the next generation of Apple Watch on Tuesday at its Wonderlust event, but you don’t have to wait to find out what the new wearables will offer: Many of the details have leaked out already.

Here’s what we know about Apple Watch Series 9, Apple Watch Ultra 2 and the next Apple Watch SE.

Those ordering an iPhone 15 can do so knowing they’ll pay less for it in real-world cost than for any just-launched Apple flagship handset since the original.

But that doesn’t mean there’s a giant price cut coming. The magic words here are “adjusted for inflation.”

If Apple’s holding a major event, then it’s a good bet someone’s preparing bingo cards for it. Ahead of Tuesday’s Wonderlust event, we found a few options for you to play along while Cupertino’s rumored announcements unfold.

Apple will launch the iPhone 15 on September 12 at the Wonderlust event, but you don’t have to wait — leaks have revealed plenty of details already. This year’s models will allegedly be faster in multiple ways, plus there’ll be design changes, including USB-C and the Dynamic Island for everyone.

Here’s everything we’re expected from Apple’s new-for-2023 iPhone lineup.

This week on Cult of Mac’s podcast: We’re putting our million-dollar reputations on the line with predictions for Apple’s upcoming “Wonderlust” event. Who will come out on top when the truth is revealed on September 12? (See Griffin’s scorecard for our picks.)

Also on The CultCast:

• A last-minute leak gives us a solid look at the camera systems on the iPhone 15, iPhone 15 Pro and iPhone 15 Pro Max.
• The Magic Keyboard for iPad Pro might get an upgrade that makes it even more MacBook-like.
• And speaking of MacBooks, will Apple really release a cut-rate laptop to compete with Chromebooks? A MacBook SE sounds plausible …

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

Apple’s biggest event of the year is only a few days away. On September 12, Tim Cook and Co. will reveal at least six new Apple products and possibly more.

The event is titled “Wonderlust” — Apple clearly hopes the new iPhone 15 series and fresh Apple Watch models will fill us with an uncontrollable desire to buy.

Can’t wait to find out what’s coming? We don’t blame you. Here’s everything that leaks already revealed about the handsets and wearables on Tuesday’s agenda.