Apple could sell upward of 3 million AirPods units during the Black Friday and Cyber Monday shopping holidays, claims Wedbush analyst Dan Ives.

Ives bases his guesstimate on Apple Store checks, inventory levels at a number of retailers, and more. Overall, Ives thinks Apple will sell more than 65 million AirPods units this year — and even more will follow in 2020.

‘Tis the season to run around in a fruitless battle to find AirPods in time for the holidays, notes Wedbush analyst Dan Ives in a message to clients.

Ives thinks that a surge of demand means there will be a shortage of AirPods headphones this holiday season. In total, he thinks Apple could ship a total of 65 million AirPods in 2019 — and things will only ramp up in 2020.

Apple will release all three of its new iPhone 11 models in September, Wedbush analyst Daniel Ives claims in a note to investors.

That would mark a change from last year, when Apple paced its iPhone launch. In 2018, the iPhone XS and XS Max shipped in September. However, fans waiting for the iPhone XR had to hold on until October.