The writing has been on the wall for smartwatches ever since Cupertino chose to focus on sports and fitness features for Apple Watch Series 2. Smartwatch sales are plummeting, and fitness seems to be the only profitable area remaining in the wearables sector.
More evidence of this trend emerged this week, with smartwatch trailblazer Pebble reportedly being acquired by fitness wearables specialist Fitbit. We might very well be witnessing the demise of the smartwatch as we know it.
So how did we get here? Is Apple Watch really only fit for fitness, or could it still one day fulfill its destiny and become a true wrist-based computing platform?
The Workout app in Apple Watch Series 2 includes two new swimming options to show off its waterproofing. This is a key differentiator over the cheaper Series 1 model, and yet very few reviewers actually took their test units for a swim. One even claimed that all the pools and beaches in New York were closed, so they couldn’t test this feature.
So I decided to take the plunge with Series 2 and find out for myself if it sinks or swims.
Over the past two weeks, I’ve tested my Apple Watch in a variety of swimming conditions, including various public pools — and even the Mediterranean sea.
The second-generation Apple Watch is set to adopt new “One Glass Solution” technology for its display, according to the latest rumor out of Asia.
Apple’s new wearable is expected to debut later this year and while previous rumors have claimed it won’t feature any major design changes, Apple supplier TPK Holding supposedly let it slip that Apple is using one of its new displays that could save Apple some space on the inside.
Wearable shipments fell for the first time ever last quarter, and it’s all thanks to declining interest in an aging Apple Watch. Smartwatch vendors shipped just 3.5 million units during Q2 2016, down from 5.1 million units over the same quarter last year.
Alphabet-owned Google is planning to take another step toward becoming a genuine hardware company later this year with the release of its own smartwatch.
The search engine giant plans to take on Apple Watch directly, with not one, but two Android Wear smartwatches that will be deeply integrated with Google Assistant. Plus, it will pack some hardware features Apple Watch can’t match.
To convince customers, it’s even offering a new trade-in program that, depending on the model, could give you up to $250 for your Apple Watch. For those keeping score, that means you can get your hands on Redmond’s newly-launched wearable sequel without having to pay a single (extra) cent for it.