| Cult of Mac

Lower price is most popular Apple Watch feature


Series 3 price
The 40mm Series 4 Apple Watch compared to the 42mm Series 3 Apple Watch.
Photo: Ian Fuchs/Cult of Mac

Apple continues to put more of its smartwatches on the wrists of customers thanks largely these days to a reduced price on its Series 3 model.

Apple sold more than 4 million Apple Watches in the third quarter, a 54 percent increase in year-over-year growth.

Apple Has Around 100 Product Designers Working On The iWatch [Report]


An iWatch concept.
An iWatch concept.

Rumors have started to pick up regarding Apple’s foray into wearable technology. Over the weekend, both The New York Times and Wall Street Journal reported that Apple is working on an ‘iWatch’ product.

Now a third report on the mysterious device has surfaced, and it speaks to the level of focus Apple is giving the top secret project.

This Futuristic iPhone Concept Is A Bizarre New Take On Wearable Technology [Gallery]



Italian designer Federico Ciccarese is well known throughout the blogosphere for his Apple product concepts. Chances are that you’ve seen his gorgeous iPad Mini and iPhone 5 concept designs in recent months.

Ciccarese has released a futuristic iPhone concept that takes a very different approach to wearable technology. Kinda creepy, right?