Has Google given up on Android Wear?

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Android Wear
You can no longer buy Android Wear devices from Google.
Photo: Google

Apple Watch could be about to lose one of its biggest rivals.

The future of the Android Wear platform looks bleak today after Google removed all traces of wearable devices from its online store. Its focus on the platform seems to have fizzled out since it became clear that only Apple could sell smartwatches in large numbers.

Android Wear 2.0 plays catch up with Apple Watch

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You can add third-party complications to your favorite face in Wear 2.0.
Photo: Google

Google today gave us a glimpse at its upcoming Android Wear 2.0 update, which is going to make your smartwatch even smarter. It’s the biggest update to the wearable platform so far, with brand new features and big improvements — some of which were snagged from Apple Watch.

Can TAG Heuer help Android Wear defeat Apple Watch?

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Or is the TAG Heuer Connected destined to fail?
Photo: Ste Smith/Cult of Mac

When it comes to smartwatch sales, Apple Watch has well and truly embarrassed the entire Android Wear ecosystem, even though it hasn’t spent anywhere near as long on the market. But with Google’s platform getting a high-profile supporter this week, is it time for change?

Friday-Night-Fights-bug-2TAG Heuer’s new Connected is the first smartwatch from a luxury watchmaker, giving consumers a high-end alternative to the Apple Watch. It has beautiful hardware, great specifications, and even comes with an upgrade program that lets buyers swap it for a traditional TAG watch when it’s no longer useful.

So, is this the device Android Wear needs to mount a threat against Apple’s popular wearable?

Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we battle it out over that very question!