Due to Apple’s secrecy, and the company’s marketing-driven need to stay “on message,” interviews with senior execs can often be frustratingly free of revelations. That’s not the case with the recent in-depth interview the Washington Post did with CEO Tim Cook, however.
Here are the 10 most interesting tidbits we learned from Cook’s most revealing chat yet.
Among the biggest differences between Steve Jobs and Tim Cook as leaders of Apple is Cook’s willingness to use his platform as CEO to push positive social change.
Having last week shamed Indiana’s controversial “religious freedom” bill — which potentially allows a business to deny service to would-be customers if they disagree with their sexual orientation, based on religious beliefs — Cook elaborated on his thoughts in a weekend editorial for the Washington Post.
Proclaiming that “Apple is open … to everyone, regardless of where they come from, what they look like, how they worship or who they love,” Cook makes a powerful case. Check out his thoughts below.
The Washington Post’s WP Politics app for the iPad is an excellent resource for anyone interested in United States politics. I spent a few days with this free app and found it to be an excellent tool for tracking and understanding the 2012 election season. While not without its flaws, this app does two critical things exceedingly well. First, it aggregates media and information from a broad range of sources into one tool. Whether you’re looking for the latest news about a particular candidate or economic data from years ago, it’s all here. Second, it organizes and contextualizes the information in a way that helps the casual user to understand it. It classifies news articles by genre, organizes Twitter feeds by source, and breaks candidates down by their stances on the issues. If you’re looking for an app to help you follow the upcoming election, or politics in general, look no further.
Ah, the wondrous findings of random polls. This one appears to favor my personal favorite company and therefore I won’t argue against it. The rest of you are free to sound off in the comments after reading the favorable findings of this ABC News/Washington Post poll. A random national sample of 1,007 adults were asked whether or not they had a favorable or unfavorable impression of the following four tech companies: Google, Apple, Facebook, and Twitter.
The Washington Post has chosen to advertise their new iPad app by portraying legendary journalist Bob Woodward as a decrepit moron completely befuddled by technology so easy to use that even 99 year olds can quickly master it.
We laughed, although we’re not sure if it’s at the Washington Post’s self-deprecation or just the stupidity of it all. Probably a bit of both.