Elusive Apple CEO Tim Cook will skip his annual sit-down interview with tech journalists Kara Swisher and Walt Mossberg. Instead, Apple is sending two of Cook’s top lieutenants to sit in the hot seat during the Code Conference this May.
Analysts have been trying to convince Apple for some time that it needs a range of iPhones to better compete with rivals like Samsung, but CEO Tim Cook doesn’t agree.
During his interview at D11 last night, Cook explained to Walt Mossberg that Apple doesn’t want to become “defocused” with multiple iPhone lines. He did suggest, however, that the Cupertino company may address different consumer needs in the future.
Apple has been granted what has been described as “the mother of all software patents,” which covers a whole host of features that Apple pioneered with the iPhone. Not only is this huge for Apple in its fight against copycats, but it could have a significant affect on almost every single device that rivals the iPhone or the iPad.
The flaws and future of Siri, his thoughts on Steve Jobs, the long rumored Apple television – Apple CEO Tim Cook took the stage at the 10th annual All Things D conference, and boy, did he have a lot to say.
Join us in our brand new CultCast episode as we pick apart Tim’s D10 interview and tell you why he possibly confirmed the existence of Apple’s long-rumored, top-secret television.
And is the Mac Pro about to get the axe? We’ll tell you what we think.
All that and our answers to your questions on our brand new CultCast. Subscribe now in iTunes and read on through for our show notes.
Mike Daisey, the author behind The Agony and the Ecstasy of Steve Jobs, who was forced to admit that he fabricated some of his claims about worker mistreatment in Apple’s supply chain, has criticized Walt Mossberg and Kara Swisher for being too soft on Tim Cook during their interview at All Things D’s D10 conference earlier this week.
After offensively branding Swisher as lazy for her use of the word “fictional,” in a post on his blog, Daisey continues to blast the pair’s “weak” interview questions and suggests how they can “do [their] job better.”
During his interview at the D10 conference today, Apple CEO Tim Cook was asked point blank by Kara Swisher about how Apple plans to change television.
He replied by praising the current set-top box Apple sells for $100. The Apple TV sold 2.8 million units last year and 2.7 million this year. “It’s an area of intense interest for us,” said Cook, “It’s not a fifth leg of the stool. It’s not the same size as the phone or Mac or tablet business.”
Walt Mossberg, co-interviewer, asked directly if Apple could just make a box and continue leaving the panel to others. Cook replied, “Can we control the key technology? Can we make a significant contribution far beyond what others have done in this area?” That’s the question Apple asks, and Cook seemed to be very interested in what the future may hold for his company’s future contributions.
Tim Cook took a moment at the D10 conference today to defend Apple’s reliance on supply chains and its willingness to micromanage them when they fall short of expectations.
Cook said that no one else is measuring working hours in China, nor reporting on it. “We took a position to say we want to bring this down,” he said. “We’re measuring working hours for 700,000 people.”