Apple has published another incredible new ad for Face ID on the iPhone X that shows off how easy it is to buy stuff with a glance.

The minute-long ad is similar in style to the wild ad Apple put out last week. While wandering through a flea market, an iPhone X owner is suddenly able to buy anything he sees just by giving it a look.

Watch what happens:

In a world filled with frothy pop songs and multimillionaire musicians, it’s not often that a song goes to the top of the iTunes chart based purely on ethical reasons.

That’s exactly what’s happened in Austria, however, where a recorded minute of silence in honor of asylum-seekers trying to escape from countries of conflict has shot to No. 1 on the iTunes music chart — with the money raised going to a local refugee project.