Google splashes $2.1 billion on Fitbit to fight Apple Watch

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Fitbit
Fitbit will soon be a Google company.
Photo: Fitbit

Google has confirmed plans to buy Fitbit as it looks to step up its fight against Apple Watch. The deal, worth approximately $2.1 billion, will bring new Made by Google wearables to market.

“Together, we aim to spur innovation in wearables and build helpful products to benefit more people around the world,” Google said.