How Steve Jobs poached a Microsoft employee with a restaurant menu

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A successful Steve Jobs recruitment pitch came from an Il Fornaio menu. (It's an Italian restaurant in Palo Alto, California.)
"Do you want to eat pasta all your life, or join me and change the world?"
Photo: Lou Stejskal/Flickr CC

It’s not exactly breaking news that Steve Jobs was a great salesman. But a hilarious anecdote from Adam Fisher’s recent oral history of Silicon Valley, Valley of Genius, gives a great example of Jobs’ next-level skills.

Want to know how Jobs persuaded a product marketing expert from Microsoft to join his company NeXT? It turns out it involved little more than a bit of patented Steve Jobs charm — and a helping hand from a local Italian restaurant menu.