Greatness Code proves Apple TV+ is in the relationship business [Apple TV+ review]

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Greatness Code
What is the code for greatness? No one in the documentary series Greatness Code is going to tell you.
Photo: Apple TV+

There’s a reason this review only has one image in it: Apple TV+ doesn’t have any more press pictures for this show. Why? Because why should it? This paper-thin passel of hagiographies isn’t worth promoting.

Greatness Code, which debuts July 10, isn’t a show so much as it’s an investment in the big star athletes being interviewed. To say no to the project would have meant scuttling potential relationships with some of the biggest names in sports. But to admit it’s worth your time seems a bridge too far.

Apple TV+ will profile LeBron James, Tom Brady, Usain Bolt and others in new series

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LeBron
LeBron has previously featured on an Apple ad for the Beats brand.
Photo: Apple

Hot off the heels of Netflix and ESPN’s smash hit The Last Dance documentary, Apple TV+ has announced a new sports documentary series of its own. Called Greatness Code, the series will, according to Apple, spotlight “untold stories from the greatest athletes in the world.”

The first slate of elite athletes is set to include an all-star cast of NBA star LeBron James, Super Bowl Champion Tom Brady, Olympic gold medalist soccer star Alex Morgan, Olympic runner Usain Bolt, Olympian swimmer Katie Ledecky, and champion surfer Kelly Slater. Each will get their own episode.