Apple’s got a pile of cash on hand that’s estimated to exceed $285 billion. So how should it spend it? Over the years, we’ve heard plenty of ideas — ranging from buying Disney to giving large sums of money back to shareholders.
Scott Galloway, clinical professor of marketing at the New York University Stern School of Business, has a different suggestion. His concept? That Apple should launch the world’s largest tuition-free university.
You know mobile devices have hit a certain critical mass when universities start adding walking lanes designed to stop texters from accidentally colliding with non-texters.
That’s exactly what happened to a staircase at Utah Valley University’s Student Life and Wellness Centre, with one staircase being home to dividing lines splitting students into “walking,” “running” and “texting” lanes.
Just days after word broke that Apple had decided to withdraw its products from the EPEAT registry, San Francisco announced that the city would will stop procurement of Apple’s Mac desktops and notebooks. The move may be the first of many such announcements as many local, state, and federal agencies mandate purchases of only computers that meet the EPEAT criteria.
Apple’s decision to remove 39 of its products from the registry is puzzling to many considering that Apple is very vocal and transparent about the environmental friendliness of its products and processes. Apple was also one of the companies that helped create the EPEAT standards in 2006.
Apple’s e-textbook initiative, which the company launched in January along with iBooks Author and a revamped iTunes U service is aimed at K-12 schools rather than higher education. Higher education has a different set of needs when it comes to textbooks, study, and reference materials. There are also big differences in device/platform selection between K-12 and the college market.
In fact, these differences are probably a big part of why Apple decided to focus the majority of its e-textbook (and, by extension its iPad in education) effort on the K-12 market. It’s a market that yields Apple more growth opportunities now and down the road.
Apple’s announcement of Mountain Lion breaks with the past in a few ways including by announcing with out a major Apple event. One of the other changes is the news the Apple is moving OS X to a yearly release cycle like iOS. That may be a great way to introduce new features for consumers, but it’s likely to create problems for organizations that have a large number of Macs.
Schools and colleges are still among the organizations that have large Mac populations and have always been a key market for Apple. A yearly release schedule stands to impact them more than any other type of organization and that impact isn’t likely to be a positive one.